Email & SMS Specialist

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Email & SMS Specialist based in Canada.

As an Email & SMS Specialist, you will manage the complete lifecycle of email and SMS marketing campaigns, from planning and creative development to deployment and performance analysis. You will play a key role in driving customer engagement, strengthening brand loyalty, and supporting e-commerce revenue through targeted, data-driven communications. Working closely with marketing, creative, merchandising, and CRM teams, you will develop compelling campaigns that deliver the right message to the right audience. You will use audience segmentation, A/B testing, and performance insights to continuously improve campaign effectiveness. This role also offers the opportunity to integrate generative AI and automation into marketing workflows, helping the team scale efficiently during high-volume periods. If you enjoy taking ownership, experimenting with new technologies, and delivering measurable results in a fast-paced environment, this opportunity offers an exciting platform to grow your expertise.

Accountabilities:
- Manage the end-to-end creation and execution of email and SMS campaigns, including template development, image slicing, creative placement, audience selection, quality assurance, and deployment.

- Build and maintain monthly campaign calendars, coordinating promotional activities and content schedules to support marketing objectives and maximize customer engagement.

- Collaborate closely with brand marketing, creative, merchandising, partnerships, and CRM teams to ensure campaigns are aligned with brand guidelines, commercial priorities, and delivery timelines.

- Oversee daily campaign quality assurance, verifying content accuracy, links, formatting, audience targeting, and overall readiness before deployment.

- Monitor, analyze, and report on key performance indicators, including open rates, click-through rates, conversions, and other relevant engagement metrics.

- Design, execute, and evaluate A/B tests across subject lines, messaging, creative assets, and send times to identify opportunities for continuous optimization.

- Apply generative AI tools and platform-based AI features to improve campaign workflows, including copywriting, audience segmentation, quality assurance, and performance reporting.

- Explore and pilot new AI-powered solutions and automation processes to increase efficiency, particularly during peak campaign periods, while preserving brand voice and maintaining appropriate human oversight.

- Partner with analytics and CRM specialists to strengthen audience segmentation, leverage customer insights, and develop more relevant, personalized marketing communications.

- Ensure compliance with applicable email and SMS marketing regulations, including CAN-SPAM, CASL, and GDPR, as relevant to campaign audiences and jurisdictions.

- Stay informed about emerging email and SMS marketing trends, technologies, and best practices, recommending process improvements that enhance campaign quality and operational efficiency.

- Take ownership of campaign performance and reporting, using data-driven insights to make recommendations and improve marketing effectiveness.

Requirements:

- Hold a bachelor's degree or possess equivalent relevant qualifications or professional experience.

- Have 1–3 years of hands-on email marketing experience, including campaign execution, content development, testing, and performance monitoring.

- Demonstrate practical experience using generative AI tools or AI-powered features within email and SMS marketing platforms to improve productivity, streamline workflows, or enhance campaign results.

- Possess a strong analytical mindset, with the ability to interpret campaign metrics, identify performance trends, and translate data into actionable recommendations.

- Understand email marketing compliance requirements, including CAN-SPAM, CASL, and GDPR, and their application to relevant campaigns and audiences.

- Demonstrate exceptional attention to detail and the ability to manage multiple campaigns, competing priorities, and tight deadlines in a fast-paced environment.

- Have strong written communication and collaboration skills, with the ability to work effectively across marketing, creative, merchandising, and analytics teams.

- Show initiative, curiosity, and a willingness to experiment with new marketing tools and approaches while applying sound judgment to protect brand voice, content quality, and customer experience.

- Experience with platforms and tools such as Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva is considered an asset.

- Knowledge of HTML and CSS for email development is an advantage.

- Previous experience in retail or e-commerce marketing is preferred.

- A genuine interest in the culinary industry and an appreciation for food, cooking, and lifestyle brands would be beneficial.

- Be comfortable working independently in a remote environment, taking ownership of projects from planning through execution and reporting.

Benefits:

- Remote work: Work remotely from Canada, with flexibility to manage your responsibilities in a distributed team environment.

- Comprehensive healthcare coverage: Access to medical, dental, and vision benefits.

- Retirement savings: RRSP matching to support long-term financial planning.

- Paid time off: Access to paid leave policies that support work-life balance and personal well-being.

- Supplemental benefits: A variety of additional benefit options to support individual needs.

- Employee discounts: Enjoy discounts across a portfolio of brands.

- Professional development: Build expertise in AI-driven marketing, advanced audience segmentation, campaign optimization, and modern email and SMS platforms.

- End-to-end ownership: Take responsibility for campaigns from planning and creative execution through deployment and performance analysis.

- Cross-functional collaboration: Work closely with marketing, CRM, analytics, creative, and merchandising teams on campaigns with a direct impact on customer engagement and revenue.

- Innovation and experimentation: Explore emerging AI tools and automation opportunities while contributing to continuous process improvement.

- Measurable business impact: Use data-driven marketing strategies to influence campaign performance, customer relationships, and e-commerce results.