Email Marketing Specialist

Email Marketing Specialist Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines About the Role At Pavago , one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results. This is a hands-on email marketing role combining: - Email campaign execution - Copywriting - Audience segmentation - Marketing automation - Lifecycle and nurture workflows - Email deliverability - A/B testing - Performance analytics You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting. If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you. What You’ll Own Email Campaign Development & Execution Build, launch, and manage campaigns using platforms such as: - HubSpot - Klaviyo - Marketo - Mailchimp - ActiveCampaign You’ll: - Write compelling subject lines, email copy, and calls-to-action - Develop campaigns tailored to different audience segments and lifecycle stages - Build and optimize responsive email templates - Maintain consistency with brand guidelines and messaging - Perform basic HTML/CSS edits when needed - QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly Audience Segmentation & List Management Manage and maintain email databases ranging from 20,000 to 200,000+ contacts . You’ll: - Segment audiences based on: - Lifecycle stage - Engagement - Persona - Geography - Behavioral data - Customer activity - Maintain clean and organized contact databases - Identify and remove: - Hard bounces - Inactive contacts - Duplicates - Spam traps - Improve personalization and targeting strategies - Maintain strong list hygiene to protect sender reputation and campaign performance Marketing Automation & Nurture Workflows Build and optimize automated email journeys including: - Lead nurture sequences - Drip campaigns - Onboarding workflows - Behavioral automations - Abandoned cart flows - Re-engagement campaigns - Lifecycle sequences You’ll also: - Configure triggers, conditions, and branching logic - Test workflows before launch - Troubleshoot automation issues - Analyze performance across different stages of the journey - Continuously optimize sequences for engagement and conversion Email Deliverability & Compliance Monitor and improve: - Sender reputation - Inbox placement - Bounce rates - Spam complaints - Domain and email authentication - Overall deliverability Work with configurations including: - SPF - DKIM - DNS - Suppression lists Use tools such as: - Litmus - GlockApps - Postmark Ensure email programs follow: - CAN-SPAM - GDPR - CCPA - Email marketing and permission best practices Troubleshoot deliverability problems and implement solutions to protect long-term sender health. A/B Testing & Performance Optimization Develop structured tests across: - Subject lines - Email copy - CTAs - Send times - Layouts - Offers - Messaging - Audience segments Use campaign data to identify opportunities to improve: - Engagement - Click-through rates - Conversions - Lead nurturing - Retention - Revenue contribution Analytics & Reporting Track email marketing KPIs including: - Open rates - Click-through rates - Conversion rates - Bounce rates - Unsubscribe rates - Engagement - Revenue attribution Build and maintain reports using: - ESP analytics - Google Analytics - CRM reporting - Looker - Excel / Google Sheets Translate campaign data into clear insights and optimization recommendations for leaders