Email Marketing Manager

Job Title: Email Marketing Manager

Reports To: CMO

Travel Requirement: Less than 10%

Work Location: Remote

Compensation: $90-110K

ABOUT CORNBREAD HEMP

At Cornbread Hemp , our mission is to improve quality of life with the highest quality hemp products. Based in Louisville, Kentucky, we've grown quickly by staying true to three things: product quality, exceptional customer service, and transparency. We're proud advocates for greater hemp freedom, and everything we do is built on trust, both with our customers and with each other. We were founded on organic integrity, third-party transparency, and our proud Kentucky heritage. This is why we have grown to be a national leader in organic hemp products and serve over a million customers nationwide.

THE ROLE

Cornbread Hemp is seeking a highly organized, analytical, and creative Email Marketing Manager to own the execution and optimization of our email marketing program.

This role will manage email campaigns and automated flows across the entire customer lifecycle—from welcome and first purchase through repeat purchase, subscription, and winback. You'll work closely with the CMO, Creative Director, Ecommerce, and Growth teams to drive revenue, engagement, and customer lifetime value.

We're looking for someone who can do more than send emails. You should be able to identify opportunities, build and test campaigns and flows, analyze performance, and continuously improve how we communicate with our customers.

WHO YOU ARE

- A self-starter who takes ownership and operates with a high degree of autonomy.

- An experienced email marketer who understands both the creative and analytical sides of lifecycle marketing.

- Highly analytical and comfortable using data to make decisions.

- Extremely detail-oriented and organized, with strong project management skills.

- A strong communicator who can translate brand strategy into compelling customer communications.

- Naturally curious and constantly looking for opportunities to test and improve performance.

- Collaborative and cross-functional, able to work effectively with Marketing, Creative, Software Development, Operations, Product, and Leadership

WHAT YOU WILL DO

Email Campaigns & Calendar

- Own the day-to-day email marketing calendar and execution of promotional, product, educational, and seasonal campaigns.

- Develop campaign briefs and partner with Creative on messaging, copy, and design.

- Manage campaign segmentation, scheduling, QA, and deployment.

- Coordinate email communications around promotions, product launches, and key ecommerce initiatives.

Lifecycle & Automated Flows

- Own, build, and continuously optimize all automated email flows in Klaviyo.

- Manage key journeys including welcome, abandonment, post-purchase, cross-sell, replenishment, winback, and reactivation.

- Identify gaps in the customer lifecycle and develop new automated journeys to improve repeat purchase and lifetime value.

- Regular audit flows for performance, accuracy, and optimization opportunities.

Subscription Communications

- Own email communications across the subscriber lifecycle, including onboarding, education, upcoming orders, retention, and churn prevention.

- Test messaging, offers, and communication strategies that improve subscriber retention and lifetime value.

Segmentation, Testing & Optimization

- Build customer segments based on purchase behavior, engagement, subscription status, product preferences, and lifecycle stage.

- Develop and execute an ongoing A/B testing roadmap across subject lines, creative, offers, messaging, cadence, and audiences.

- Identify opportunities for greater personalization and more relevant customer communications.

Analytics & Reporting

- Monitor email performance including revenue, revenue per recipient, conversion, engagement, unsubscribe rates, deliverability, and flow performance.

- Analyze results and translate insights into actionable improvements.

- Provide regula