Email Marketing & Automation Specialist

Sunny Braids is a braiding brand based in Condado, Puerto Rico, with a growing online education platform that teaches braiding to students around the world. We're looking for an Email Marketing & Automation Specialist to help grow that platform and build the systems behind it.

You will build and manage weekly email campaigns, customer segmentation, and automations inside GoHighLevel (GHL), from lead nurturing to course launches to student onboarding. You will also own the process side of our marketing: spotting repetitive work, automating it (including building AI agents when it makes sense), and continuously improving how we operate so the team can focus on strategy and growth.

You will work directly with leadership to support sales goals, student retention, and long-term brand relationships.

** Customer Segments You Will Manage

• Online Course Leads & Students

• Braiders (people interested in working with Sunny Braids)

• Studio Clients (clients who get braided at our Condado studio)

** Responsibilities

• Create weekly email campaigns based on sales goals, launches, webinars, promotions, and customer behavior

• Build and manage automations/workflows inside GoHighLevel

• Identify repetitive, manual tasks across marketing and communications, and automate them by building workflows or AI agents

• Continuously improve processes so time is freed up for strategy, creativity, and higher-impact work

• Take full ownership of your systems: build, document, maintain, and optimize them without needing constant direction

• Segment audiences based on actions such as:

> Registrations

> Purchases

> Replay views

> No-shows

> Booking history

> Engagement levels

> Customer interests

• Develop nurturing campaigns to strengthen relationships with each customer segment

• Create campaigns that increase retention, repeat bookings, community engagement, and customer lifetime value

• Write high-converting email copy with strong subject lines, CTAs, and sales messaging

• Create visually clean and professional email designs/templates

• Support webinar funnels, launches, onboarding sequences, abandoned checkout flows, replay campaigns, promotional offers, and customer follow-up systems

• Monitor campaign performance and track KPIs such as:

> Open rates

> Click-through rates

> Conversion rates

> Revenue generated

> Deliverability

> Subscriber engagement

> Customer retention

• Analyze campaign performance and continuously improve results through testing and optimization

• Collaborate on marketing strategy, customer journey improvements, and communication systems

** Requirements

• Strong experience with GoHighLevel (GHL)

• Experience building email automations and workflows

• Process-improvement mindset: you naturally notice what's repetitive and look for ways to automate it

• Experience or strong interest in building AI agents and automation tools (e.g., Zapier, Make, custom GPTs, or similar)

• Ownership mentality: you take responsibility for outcomes, not just tasks

• Strong copywriting and direct response marketing skills

• Strong visual editing/design skills for email campaigns

• Understanding of analytics, reporting, and KPI tracking

• Ability to organize customer segments and marketing systems clearly

• Experience with launches, webinars, beauty businesses, or online education brands is a plus

• Strong communication and attention to detail

• Ability to work independently and execute quickly

Ideal Candidate

We are looking for someone who understands both marketing psychology and systems.

We need someone who can strategically nurture different audiences, increase conversions, strengthen customer relationships, and build organized automation systems that support long-term growth.

Just as important, we want a builder with an ownership mindset: someone who sees a repetitive task and thinks, "I can automate that." Your goal is to make our operations leaner and smarter so that you, and the team, can focus on strategy and growth.

** Bonus Skills

• SMS marketing experience

• Webinar funnel experience

• Knowledge of deliverability best practices

• Experience with A/B testing

• Experience with creator brands, beauty brands, or online education businesses