Director, Web Strategy

Description
WHO WE ARE

Come join the company at the center of how the world adopts AI securely. Cyera ’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story.
THE OPPORTUNITY

Cyera 's website is one of the highest-traffic touchpoints a prospect, customer, or analyst has with our story — hundreds of thousands of visitors a month — and as we scale toward $1B+ in ARR, it's earned a dedicated, strategic owner who can take it from strong to best-in-class. Conversion, visitor identification, retargeting, chat, and the handoffs between them are ready for one person to bring together into a single, coherent growth engine.

We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert on the first visit, and how chat, SEO/AEO, and paid media connect into one coherent experience. This is a hands-on, data-driven role reporting into marketing leadership, with real budget and roadmap ownership from day one.
RESPONSIBILITIES:

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Conversion rate optimization. Own the CRO roadmap for cyera.com — personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category.

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Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie-deprecation and consent requirements.

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Chat & digital experience. Own the performance of our website chat experience as a core conversion and qualification channel.

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Web analytics & reporting. Be the single source of truth on core web KPIs — unique visitors, conversion, visitor growth, page time, demo requests, and chat performance — and report on them with the rigor this team expects.

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Cross-functional integration. Partner with our in-house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one-off requests.

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Platform story on the web. Make sure the site experience reflects Cyera as an integrated AI Trust platform — not three disconnected products — from nav to conversion path.

What Success Looks Like

In the first 90 days, you've audited the current site experience end-to-end, stood up a CRO roadmap, and can answer — with data — how much of our traffic we identify and retarget today.

By the end of year one, Cyera website is recognized as industry-best for both brand and a rich digital experience, website conversion has moved meaningfully against an ambitious, benchmarked target; the visitor-to-pipeline journey (identification, retargeting, chat, conversion) runs as one coordinated motion instead of disconnected pieces; and the website is recognized across the company as a measurable pipeline-driving asset.
Requirements
REQUIRED QUALIFICATIONS:

- 10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category.

- Deep, hands-on CRO expertise — testing programs, personalization, funnel diagnosis — with real, attributable results you can show.

- Experience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline.

- Working fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rath