Director, Sales – EMEA

908 Devices Inc. (NASDAQ: MASS) is revolutionizing chemical analysis with its simple handheld devices, addressing life-altering applications. The Company’s devices are used at the point-of-need to interrogate unknown and invisible materials and provide quick, actionable answers in vital health, safety and defense tech applications, addressing the fentanyl and illicit drug crisis, toxic carcinogen exposure, and global security threats. The Company designs and manufactures innovative products that bring together the power of complementary analytical technologies, software automation, and machine learning. For more information, visit

908 Devices has a corporate office in Burlington, MA with a manufacturing center in Danbury, Connecticut and a growing population of remote staff worldwide.

908 Devices is revolutionizing chemical analysis through its portfolio of handheld and portable analytical instruments, providing rapid, actionable answers at the point of need. Our technologies support mission-critical applications across defense, law enforcement, customs, border security, fire–hazmat, emergency response, and industrial safety markets worldwide.

As part of our continued international expansion, the Director, Sales – EMEA will play a critical role in accelerating growth across Europe, the Middle East, and Africa while helping execute the company’s broader international strategy under the leadership of the Vice President, International Sales.
Position Summary

The Director, Sales – EMEA is responsible for driving commercial performance throughout Europe, the Middle East, and Africa by executing the company’s regional go-to-market strategy, expanding strategic customer relationships, and maximizing the performance of 908 Devices’ distributor network.

Reporting to the Vice President, International Sales, this role serves as the commercial leader for the EMEA region and is responsible for delivering bookings, revenue growth, forecasting accuracy, partner development, and market expansion. The Director will work closely with regional sales managers, the Global Channel Strategy & Enablement organization, Applications, Product Management, Marketing, Customer Success, and executive leadership to ensure consistent execution of the company’s international growth strategy.

Performance will be measured by regional revenue growth, forecast accuracy, channel performance, strategic account development, customer success, and penetration into new markets.
Key Responsibilities
Regional Sales Leadership

- Execute the EMEA commercial strategy in alignment with the international business plan established by the Vice President, International Sales.

- Deliver quarterly and annual bookings and revenue objectives for the region.

- Build and maintain a healthy opportunity pipeline capable of consistently exceeding growth targets.

- Lead regional business planning, territory management, and account prioritization.

Sales Execution

- Lead by example in complex sales opportunities by personally engaging in strategic customer meetings, evaluations, demonstrations, negotiations, and contract discussions.

- Support distributors and regional sales personnel during large development opportunities (LDOs) and enterprise sales pursuits.

- Ensure disciplined opportunity management throughout the sales cycle.

Forecasting & CRM Excellence

- Maintain accurate forecasting and pipeline visibility through disciplined Salesforce utilization.

- Drive CRM compliance throughout the region while leveraging AI-enabled tools and analytics to improve forecasting accuracy and sales productivity.

- Provide timely reporting and business updates to executive leadership.

Channel Partner Development

- Develop, recruit, manage, and strengthen distributor relationships throughout EMEA.

- Conduct regular business reviews with strategic partners.

- Establish measurable performance expectations for distributors and ensure accountability for pipeline development, fo