Director of Product Marketing, Identity Security

Description
WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera ’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.
THE OPPORTUNITY

AI security, identity security, and data security are converging disciplines. AI agents are rapidly transforming how enterprises operate, accelerating productivity, automating workflows, and enabling new business models. At the same time, they introduce a new security challenge: agents execute through human and machine identities, inheriting permissions that grant access to sensitive enterprise data. Traditional identity security was designed to govern who can access resources, not how autonomous agents use that access at machine speed.

We are seeking a dynamic and experienced Director of Product Marketing to define the go-to-market strategy, messaging, and positioning for Cyera 's Identity Security solutions. In this role, you will partner closely with Product Management, Engineering, Sales, and Customer Success to establish Cyera 's leadership at the intersection of identity, data, and AI security. The ideal candidate has deep expertise in identity security, a strong understanding of modern AI architectures and non-human identities, and a passion for translating complex technical capabilities into compelling customer narratives that drive market adoption.
RESPONSIBILITIES:

- Develop and execute the go-to-market strategy for the Cyera ’s Identity Security solution.

- Own the strategic storytelling for Cyera 's Identity Security portfolio, crafting compelling messaging that differentiates Cyera in the market.

- Define category-defining narratives that position Cyera at the convergence of identity, data, and AI security.

- Translate complex technical capabilities into compelling customer stories that resonate with executive and technical audiences.

- Partner with product management to translate technical capabilities into customer-centric benefits.

- Create high-impact sales enablement materials, including presentations, case studies, whitepapers, and battle cards.

- Conduct market research to understand customer pain points, competitive landscape, and industry trends.

- Collaborate with demand generation and digital marketing teams to develop campaigns that drive awareness and lead generation.

- Serve as a thought leader, contributing to blog posts, webinars, videos, and industry events.

- Monitor and measure the success of product marketing initiatives, using data-driven insights to optimize strategies.

Requirements
REQUIRED QUALIFICATIONS:

- 7+ years of product marketing experience in cybersecurity, identity security, AI security, or adjacent enterprise security markets.

- Deep understanding of identity security, including human and non-human identities, identity governance, privileged access, and modern identity architectures.

- Understanding of AI, data security, and the convergence of identity, data, and AI security.

- Proven ability to translate complex technical concepts into clear, customer-focused messaging.

- Exceptional storytelling skills, with the ability to build category-defining narratives that resonate with executive and technical audiences.

- Experience developing and executing go-to-market strategies for enterprise security products.

- Proficiency creating high-impact sales enablement and marketing content for both technical and business audiences.

- Experience working cross-functionally with Product Mana