Director of Paid Advertising
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
As the Director of Paid Advertising, you are the leader of your pod, a hybrid of senior individual contributor, people manager, and product leader for your channel of expertise (Creative, Paid Media, Organic Search, or Social) within the division. Reporting to the Managing Director, you own two things above all else: the people on your pod, and the quality of the work that pod produces.
This is a player-coach role, not a purely operational one. You are arguably the best generalist on your pod, not necessarily the single best specialist at any one skill, but the person who has demonstrated enough judgment, craft, and consistency that the team's trust in you is real and earned, not assumed by title. You lead from the front, capable of sitting in a client meeting and explaining the strategy directly, and capable of getting your hands dirty on coverage and doing the work at an exemplary standard. You ask nothing of your team that you wouldn't do yourself, and couldn't do at least as well.
You protect your pod from unreasonable client pressure while holding the team to a high, non-negotiable bar of excellence. You are on the roadmap to Managing Director, using this role to build the people leadership, product judgment, and cross-functional fluency that role demands, while staying closer to the craft than an MD typically can.
Key Responsibilities
- Lead and manage a pod of Strategists within [Channel], including direct ownership of hiring, onboarding, and day-to-day people leadership.
- Build and maintain individual development plans, coaching cadences, and mentorship for every member of the pod.
- Own team retention through positive team sentiment, psychological safety, and clear paths for growth.
- Drive performance management using the ARC framework; deliver timely, direct feedback and clear raise and promotion recommendations.
- Oversee capacity planning and staffing alignment across the pod as client books shift.
- Facilitate ongoing training and channel knowledge-sharing (platform updates, new tactics, competitive shifts).
- Provide executive-level oversight for client accounts within the pod, including direct, hands-on support for the pod's most co