Director of Media Strategy & Performance
Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.
Director of Media Strategy & Performance — Spring Education Group Remote, United States | $150,000–$180,000 base salary | 20% bonus
Position Summary Bring your expertise in digital media strategy to one of the premier private school networks in America. Spring Education Group is seeking a highly strategic, analytical, and forward-thinking Director of Media Strategy & Performance to lead paid media strategy, investment, innovation, and performance across our portfolio of preschool, K–12, and online education brands. Reporting to the VP of Marketing, this leader will have significant autonomy, the ability to make fast decisions with minimal red tape, and a direct opportunity to elevate the quality of education and drive enrollment across more than 200 schools and multiple markets nationwide. As Spring’s senior internal owner of paid media strategy and investment, this leader will oversee a multi-million-dollar media portfolio; provide strategic leadership to internal paid media resources; and serve as the primary liaison among our external paid media agency and internal marketing, analytics, enrollment, web, CRM, and finance teams. This is not a day-to-day media buying or overall brand-strategy role. The Director will set strategy, develop and advocate for investment recommendations, guide and challenge agency partners, evaluate performance across the full enrollment funnel, and translate data into clear action. The ideal candidate combines deep performance-marketing expertise, agency-side experience, strong commercial judgment, creativity, and the agility to distinguish a media problem from a broader business or funnel challenge while keeping Spring ahead of AI, automation, measurement, privacy, and emerging channels.
What We Offer We provide competitive compensation and a comprehensive benefits package to our full-time employees:
- Full medical, dental, and vision insurance
- FSA/HSA options
- 401(k) with company match
- Student tuition remission
- Continued education savings through our university partners
- Paid holidays and sick days
Media Strategy, Investment & Performance
- Own Spring Education Group ’s enterprise paid media strategy and accountability for media investment and performance. Translate enrollment priorities, school capacity, market demand, lead quality, conversion performance, lifetime value, seasonality, competitive dynamics, and brand priorities into differentiated strategies by brand, campus, market, audience, channel, and funnel stage rather than applying a single enterprise approach.
- Oversee a multi-million-dollar media portfolio and identify opportunities to responsibly scale investment where incremental spend can generate attractive returns, while building clear recommendations on where to increase, maintain, test, or reduce investment. Partner with Finance, Analytics, Enrollment, Regional Directors, and marketing leadership to strengthen forecasting and set clear expectations for enrollment and financial outcomes.
- Evaluate performance across the full enrollment funnel, from demand and inquiry through tours, applications, enrollment, retention signals, and lifetime value, rather than optimizing primarily to platform metrics or cost per inquiry. Rapidly diagnose whether underperformance stems from media, market demand, creative, website experience, lead quality, admissions conversion, capacity, competition, or another factor, and identify responsible opportunities to scale when additional spend can generate attractive returns.
Agency, Team & Operating Model Leadership
- Serve as the primary liaison with Spring’s paid medi