Director of Growth Marketing - Performance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth Marketing - Performance based in the United States.

This is a high-impact growth leadership role focused on accelerating performance across paid and emerging marketing channels.
You’ll own the strategy and optimization of core channels such as SEM, paid social, and SEO/AEO while identifying new opportunities for profitable growth.
The role combines strategic leadership with hands-on execution, requiring you to move comfortably between long-term planning and campaign-level analysis.
You’ll build measurement frameworks, test new channels, and use data to determine where investment should scale.
You’ll also help transform marketing operations into an AI-first organization by identifying workflows that can be automated or significantly accelerated.
Working cross-functionally with product, analytics, data science, and compliance teams, you’ll build scalable growth capabilities in a regulated environment. This is an ideal opportunity for a data-driven builder who thrives on ambiguity, experimentation, rapid change, and measurable business impact.

Accountabilities
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Own performance across core growth channels, including SEM, paid social, and SEO/AEO, by evaluating current performance and establishing a strategy to accelerate results.

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Lead the expansion into new high-ROI channels such as programmatic, OTT, out-of-home, and streaming audio, prioritizing opportunities, designing tests, and determining when channels are ready to scale.

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Partner with analytics and attribution teams to develop measurement frameworks that support data-backed investment and scaling decisions.

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Develop the paid acquisition strategy for personal loans as the business expands toward a multi-product lending model, including budget allocation, channel mix, and testing priorities.

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Transform team workflows into an AI-first marketing operation by identifying opportunities for AI to automate, accelerate, or improve critical processes and driving adoption early.

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Define the optimal mix of full-time employees, contractors, agencies, and AI capabilities to maximize marketing impact.

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Lead and develop a team of Growth Marketing Managers while remaining hands-on with campaign development, experimentation, performance analysis, and optimization.

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Establish a culture of continuous testing and rapidly evaluate emerging channels and acquisition opportunities.

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Use advanced measurement approaches such as incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution to improve decision-making.

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Partner with product, data science, advanced analytics, compliance, and other stakeholders to gain alignment and execute growth initiatives.

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Navigate regulatory requirements by ensuring new channels, targeting strategies, and personalization initiatives meet compliance standards before launch.

Requirements

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Significant experience in performance marketing, growth marketing, paid acquisition, or a closely related discipline, with a track record of delivering measurable growth.

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Experience leading teams while remaining comfortable with hands-on campaign execution, analysis, and optimization.

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Strong expertise across performance channels such as SEM, paid social, SEO/AEO, and preferably experience expanding into emerging or alternative channels.

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Strong analytical and data-driven decision-making skills, with the ability to combine quantitative evidence with sound judgment and experimentation when data is incomplete.

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Strong SQL skills and the ability to independently investigate performance data and develop insights without relying entirely on analysts.

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Experience developing measurement frameworks and applying advanced methodologies such as incrementality testing, geo holdouts, MMM, or MTA.

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Proven ability to build strategies and operating models from the ground up rather than simply managing an established marketing engine.

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Excellent cross-functional leadership skills, including the ability to influence senior stakeholders and teams outside your direct reporting structure.

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Ability to move between strategic planning and detailed campaign analysis, maintaining both a long-term growth perspective and strong executional discipline.

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Experience working in a fast-moving, ambiguous, high-growth environment.

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Strong interest in AI and demonstrated ability to identify practical opportunities for AI to transform marketing workflows.

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Experience in fintech, lending, or another regulated B2C environment is strongly preferred.

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Experience at a high-growth startup or growth-stage company is a plus.

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Comfortable working within regulated environments where compliance requirements influence marketing strategy, experimentation, and speed to market.

Benefits

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Base salary range of $186,000–$232,000 USD , depending on qualifications, experience, location, internal compensation considerations, and budget.

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Annual performance-based bonus eligibility.

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Equity opportunities.

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Health, dental, and vision coverage, plus savings plans.

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Mac computer and work-from-home stipend for a home office setup.

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Monthly internet and phone reimbursement.

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Employee Stock Purchase Plan.

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Restricted Stock Units (RSUs).

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401(k) retirement plan with company matching.

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Robust tuition reimbursement program.

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$1,000 travel perk for each work anniversary.

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Competitive annual paid time off.

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Competitive parental leave.

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Remote work opportunity within the United States.

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Inclusive environment focused on diversity, equity, belonging, and employee growth.