Director, Digital Strategy
Job Summary:
The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services.
Essential Functions:
- Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolution
- Define, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencers
- Establish clear objectives and success metrics; direct performance measurement, reporting and analysis
- Ensure strong collaboration and partnership across business areas
- Direct and develop digital team
- Provide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and products
- Define our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.
- Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organization
- Hire and develop a digital strategy team that is recognized as delivering best practice for digital transformation
- Manage external vendor partners to support digital initiatives
- Define exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeys
- Perform any other job duties as requested
Education and Experience:
- Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is required
- A minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is required
- Experience in digital strategy, social media, digital design customer facing solutions (web, mobile) is required
Competencies, Knowledge and Skills:
- Expertise in creating and promoting a digital experience road map that balances user needs with business objectives
- Strong partnership skills and ability to seamlessly work across reporting lines with cross functional groups
- Excellent analytical and communication skills, particularly in the ability to analyze data
- Successful track record of managing large projects, under tight timelines
- Experience tracking emerging trends in user behaviorand developing customer-centric solutions
- Big picture thinking complimented by detail orientation
- Strong problem-solving skills
- Superb presentation skills. Ability to communicate vision and insights to create a compelling call to action
- Ability to demonstrate innovative approaches to complex problems, including how technologies can be applied in practice to solve business challenges
- Interpersonal and communication skills, and ability to effectively interact with senior executives and work independently
- Empathy, understanding and a passion for user centered design of our customers’ experiences
- Experience overseeing budgets
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Compensation Range:
$113,000.00 - $197,700.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Salary Organization Level Competencies
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