Director, CAMZYOS Brand Strategy and Commercial Effectiveness
At Bristol Myers Squibb , our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
Position Summary:
The Director, CAMZYOS Brand Strategy and Commercial Effectiveness, will lead cross-functional strategic alignment and decision-making for the global brand, lifecycle management (LCM) including label optimization and opportunities for future growth, and competitive strategy for current and future market entrants.
This role provides enterprise-level brand leadership across the full lifecycle, shaping how CAMZYOS is positioned, activated, and sustained in an increasingly complex and competitive environment to maximize brand impact and long-term value. A critical dimension of this role is global-to-local (G2L) commercial leadership — ensuring global strategy translates into clear direction for local markets and that market-level insights continuously inform and strengthen global priorities. This requires active partnership with local market teams and includes associated business travel.
This individual will serve as a key commercial partner across the matrix and global functions, working closely with the Executive Director and VP Brand Lead.
Key Responsibilities
Competitive Strategy & Market Leadership
- Drive a forward-looking strategic view of the HCM market — ensuring alignment and prioritization across the matrix with a forward looking lens of competitive entrants, treatment paradigm shifts, and evolving market dynamics
- Translate the forward-looking competitive view into strategic priorities across the brand narrative, data generation plans, and long-range evidence planning — partnering closely with Medical, Publications, HEOR, and Commercial teams
- Serve as the commercial point for competitive intelligence and strategy — translating insight into clear strategic implications and ensuring the brand acts, invests, and evolves to maintain market leadership
Commercial Lead: Lifecycle Management & Development Strategy
- Serve as the commercial lead for the nHCM indication — owning the commercial voice in trial design, ensuring endpoints, patient populations, comparators, and trial architecture reflect commercial needs and differentiation priorities
- Represent commercial in all pipeline and LCM forums — providing clear, evidence-based input on program sequencing, label optimization, and development trade-offs with conviction and strategic clarity
- Own the commercial perspective on data generation decisions across the brand lifecycle — define what evidence is needed, when, and why — to ensure CAMZYOS is positioned for successful commercialization across current and future indications
- Lead commercial input into market footprint prioritization — guiding above-market decisions on geographic sequencing and resource allocation while working closely with Global Market Access teams and local market leadership to ensure the evidence package supports reimbursement and access objectives in priority markets
Global to Local (G2L) Strategy and Market pull through
- Serve as the strategic bridge between global brand strategy and local market execution — ensuring above-market priorities and competitive positioning translate into clear, actionable direction for local markets
- Ensure local markets have the strategic clarity, tools, and resources needed to drive and optimize brand performance
- Partner with local market leadership to drive G2L alignment on LCM priorities, launch sequencing, and market-specific considerations - ensuring local market realities conti