Director, Brand Management

WHO WE ARE AND WHAT WE DO: Radiology Partners , through its affiliated practices, is a leading radiology practice in the U.S., serving hospitals and other healthcare facilities across the nation. As a physician-led and physician-owned practice, our mission is to transform radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in healthcare. Using a proven healthcare services model, Radiology Partners provides consistent, high-quality care to patients, while delivering enhanced value to the hospitals, clinics, imaging centers and referring physicians we serve. DIRECTOR, BRAND MANAGEMENT - POSITION SUMMARY: - Lead execution of RP’s enterprise brand strategy by translating positioning and messaging into clear guidance, plans and deliverables that strengthen RP’s reputation and support growth priorities. - Own day-to-day leadership of brand launches, refreshes and priority brand initiatives (including clinical, technology and AI-enabled offerings), coordinating stakeholders to ensure on-time delivery and brand alignment. - Develop and maintain brand architecture and standards (guidelines, templates and toolkits) and enable teams and partners to apply them consistently across offerings, audiences and channels. - Capture, synthesize and share market and target audience insights to inform go-to-market narratives and messaging; partner with MarCom and practice stakeholders to activate the brand and assess effectiveness. - Develop and manage an annual brand marketing plan aligned to RP enterprise goals, including objectives, priorities, resourcing, timelines and clear measures of success. - Own KPI definition, dashboards and reporting for brand and marketing performance; deliver insights and recommendations that improve effectiveness and demonstrate value to stakeholders. - Support MarCom leadership to align priorities, improve team ways of working and ensure consistent execution across initiatives. - Lead, coach and develop direct reports; set performance expectations, provide ongoing feedback and support a culture of accountability, collaboration and continuous improvement. - Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals. - Champion customer-centricity and innovation across the organization. DESIRED PROFESSIONAL SKILLS AND EXPERIENCE: - Bachelor’s degree in marketing, business, or a related field. - 5+ years of progressive brand management and marketing experience, including 3+ years of people leadership. - Proven success in healthcare and /or technology sectors. - Demonstrated experience managing complex brands. - Experience executing brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization. - Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives - Exceptional leadership, strategic thinking, and communication skills. - Knowledge – Enterprise brand strategy and governance; integrated marketing and communications planning; healthcare industry dynamics; technology industry dynamics and stakeholder environments. - Skills – Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization. - Abilities – Ability to lead through direct reports and teammates to achieve goals; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/c