Digital Property Growth Manager (WFH)

About the job:

DIGITAL PROPERTY GROWTH MANAGER

PROPERTY GIFT AG LTD | London, United Kingdom

ABOUT PROPERTY GIFT AG LTD

PROPERTY GIFT AG LTD is a London-based Lettings & Property Management company operating across Greater London, with a strong focus on West London.

PROPERTY GIFT AG LTD is a Propertymark member and has Propertymark Client Money Protection (CMP).

We are developing PROPERTY GIFT AG LTD as a modern, digitally driven lettings and property management agency and are looking for an experienced, proactive and commercially minded Digital Property Growth Manager based in India to help build, operate and grow the digital side of our business.

PURPOSE OF THE ROLE

This is not simply a social media or advertising position.

The purpose of this role is to build and operate an integrated digital system covering:

Landlord acquisition

B2B lead generation

Digital marketing

Business development

Property marketing

CRM and pipeline management

Professional outreach

Follow-ups and appointment setting

Marketing automation

Property technology and data

Professional referral networks

Social media and digital communications

AI-assisted marketing

Future team development

Our primary commercial objective is to attract landlords and increase the number of properties under management across Greater London.

The core process is:

FIND LANDLORD ESTABLISH CONTACT GENERATE INTEREST FOLLOW UP QUALIFY OPPORTUNITY ARRANGE APPOINTMENT UK TEAM TAKES OVER SUCCESSFUL DEAL PROPERTY UNDER MANAGEMENT

Our UK team handles physical landlord meetings, property visits, valuations, negotiations, tenant viewings, inspections and other work requiring a physical presence in London.

LANDLORD ACQUISITION & BUSINESS DEVELOPMENT

You will research and identify:

Individual landlords

Portfolio landlords

Property-owning companies

Property investors

Developers

Full Property Management opportunities

Let Only / Tenant Find clients

Rent Collection clients

Selected Fixed / Guaranteed Rent opportunities

Other suitable property opportunities

You will professionally approach potential landlords through email, LinkedIn, WhatsApp Business, property platforms, databases, referral networks and other appropriate digital channels.

You will manage initial written communication, qualification and consistent follow-ups with the objective of arranging qualified landlord appointments for our UK team.

PROPERTYMARK & PROPERTYMARK CONNECT

You will be expected to learn and actively use the professional resources available through PROPERTY GIFT AG LTD's Propertymark membership, including:

Propertymark Connect

Templates and Forms

Terms of Business

Marketing resources

Propertymark and CMP branding requirements

Client Money Protection information

Relevant landlord and tenant documentation

Referral opportunities

Landlord introductions

Property and management opportunities

Propertymark Connect should become an active business-development and referral channel for PROPERTY GIFT AG LTD.

PROPERTY TECHNOLOGY, DATA, CRM & AUTOMATION

You will research, test, evaluate and, following management approval, use professional UK property, CRM and marketing systems.

Platforms already identified for investigation include:

FormationData researching property-owning companies, portfolio landlords, property investors, directors and property ownership information.

PropertyEngine identifying and analysing property opportunities, monitoring UK property portals and creating relevant alerts.

TakeFlight or similar CRM/funnel systems lead capture, CRM, pipelines, automated follow-ups, appointments, workflows and marketing automation.

Dealist or similar systems branded property presentations, Deal Cards, PDF marketing packs and digital property marketing materials.

You will also independently identify and recommend other useful landlord databases, CRM systems, prospecting tools, AI platforms and marketing technologies.

No subscriptions or company expenditure may be committed without management approval.

PROFESSIONAL REFERRAL NETWORK

An important part of the role is building professional relationships with people and organisations that already work with landlords and property investors, including:

Property accountants and accountancy firms

Buy-to-Let mortgage brokers and advisers

Property and conveyancing solicitors

Estate and letting agents

Property sourcers and deal packagers

Buying agents

Developers

Property investment companies

Landlord associations

Property investor and networking organisations

Other relevant professional introducers

The objective is to create long-term referral relationships generating landlord introductions and new business.

DIGITAL CHANNELS

You will help create, develop and professionally manage PROPERTY GIFT AG LTD's digital business-development channels, including:

WhatsApp Business

LinkedIn

Facebook

Instagram

Email marketing

CRM

Website marketing content

Landlord and property communities

Digital advertising where appropriate

These channels should operate as one connected landlord acquisition, marketing and lead-management system.

PROPERTY MARKETING & CONTENT CREATION

You will create professional property marketing materials using information approved or supplied by our UK team.

This may include:

Property advertisements

Landlord and company presentations

Branded Deal Cards

PDF property packs

WhatsApp marketing materials

Short-form property videos and Reels

LinkedIn, Facebook and Instagram content

Email campaigns

Digital brochures

Experience with Canva, AI tools, video/content creation and marketing automation is highly desirable.

You should be capable of taking property information, photographs, floor plans and approved commercial terms and turning them into professional PROPERTY GIFT AG LTD marketing materials.

All figures and property information must be checked carefully. Important commercial terms must never be invented or changed without management approval.

CRM & FOLLOW-UP

Every landlord lead, professional introducer and business opportunity must be properly recorded and followed up.

The CRM should track:

Contact information

Property information

Lead source

Communication history

Last contact

Next follow-up

Appointment

Outcome

Deal status

Successful business generated

No valuable lead should be lost inside an email inbox, WhatsApp conversation or social media account.

TEAM DEVELOPMENT & CAREER GROWTH

This position has significant potential to develop into a senior leadership role.

As PROPERTY GIFT AG LTD grows, the successful candidate may have the opportunity to help build and coordinate a small remote digital marketing, operations and landlord lead-generation team.

This may include:

Identifying and recommending additional team members

Assisting with recruitment and onboarding

Training team members

Allocating research, marketing and lead-generation work

Monitoring lead quality and follow-ups

Developing processes and automation

Monitoring team performance

Reporting results to management

All recruitment, staffing decisions and additional expenditure require prior management approval.

WHAT WE ARE LOOKING FOR

Strong professional written English

Approximately 38 years of relevant experience

B2B lead generation experience

Business development experience

Digital marketing and growth experience

Strong online research skills

CRM and pipeline-management experience

Experience with LinkedIn, email outreach and digital prospecting

Experience with social media and digital marketing

Ability to learn new property and technology platforms quickly

Ability to create professional marketing content

Strong organisation and follow-up discipline

Commercial awareness

Initiative and problem-solving ability

Ability to work independently

Results-focused approach

Experience in real estate, PropTech, lettings, property management, property investment or property lead generation is strongly preferred.

Experience working with UK clients or other international markets would be a significant advantage. Click on apply to see more..

Who can apply:

Only those candidates can apply who:
- have minimum 3 years of experience

Salary:
Competitive salary

Experience:
3 year(s)

Deadline:
2035-01-01 00:00:00