Digital Media Manager
Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.
This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:
- Campaign execution and optimization
- Paid media strategy and scaling
- Budget management and pacing
- Performance analysis
- Conversion tracking and attribution
- Reporting and data visualization
You’ll manage campaigns across:
- Google Ads
- Microsoft Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Snapchat Ads
- Display and video advertising
- Native advertising
- Connected TV (CTV)
The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.
If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.
What You’ll Own
Multi-Platform Paid Media Management
Own and manage campaigns across:
- Google Ads
- Microsoft Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Native advertising platforms
- CTV platforms
Plan, build, launch, and optimize:
- Paid search campaigns
- Paid social campaigns
- Display campaigns
- Video advertising
- Retargeting campaigns
- Native campaigns
- CTV placements
Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.
Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.
Campaign Optimization & Scaling
Monitor campaign performance daily and optimize:
- Bids
- Budgets
- Audiences
- Targeting
- Placements
- Keywords
- Creatives
- Campaign structures
Continuously improve key performance metrics, including:
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.
Analytics, Tracking & Attribution
Analyze campaign performance using:
- Google Analytics
- Google Tag Manager
- Platform-level analytics
- Reporting and visualization tools
Monitor the customer journey from initial ad interaction through conversion.
Identify:
- Performance bottlenecks
- Tracking issues
- Attribution gaps
- Audience trends
- Funnel inefficiencies
- Scaling opportunities
Ensure campaign decisions are supported by reliable, actionable data.
Reporting & Data Visualization
Build and maintain reporting dashboards using:
- Looker Studio
- Google Analytics
- Advertising platform reporting
- Excel / Google Sheets
- Other reporting platforms
Prepare:
- Performance reports
- Optimization summaries
- Budget pacing updates
- Campaign insights
- Strategic recommendations
Translate complex advertising data into clear insights that leadership and other stakeholders can act on.
Budget Management, Pacing & Forecasting
Own:
- Campaign budgets
- Daily and monthly pacing
- Bid strategies
- Spend allocation
- Performance forecasting
Ensure advertising spend remains aligned with business objectives and performance targets.
Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.
Testing & Performance Improvement
Develop and execute structured testing across:
- Audiences
- Creative formats
- Ad messaging
- Placements
- Bidding strategies
- Campaign structures
- Channels
Use testing data to determine what should be scaled, adjusted, or discontinued.
Stay current with platform updates, algorithm changes, emerging advertising channels, a