Digital Marketing Specialist

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role

At Pavago , one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media .

This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.
You’ll have direct ownership over:

- Google Ads and PPC campaigns

- SEO and organic search growth

- Paid media optimization

- Social media engagement

- Conversion and lead generation performance

- Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions , this role is a strong fit.
What You’ll Own
Google Ads, PPC & Paid Media – Primary Focus

Build, manage, and optimize campaigns across:

- Google Search Ads

- Google Display Ads

- Remarketing

- Performance Max (PMax)

Own campaign execution from setup through optimization, including:

- Keyword research

- Audience targeting

- Campaign and ad group structure

- Budget allocation

- Bidding strategies

- Conversion-focused campaign scaling

Write and test:

- Ad copy

- Headlines

- CTAs

- Creative variations

Continuously monitor and optimize:

- CPC

- CTR

- CPA

- Conversions

- ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.
SEO & Organic Growth

Conduct keyword and competitor research using tools such as:

- SEMrush

- Ahrefs

- Google Search Console

Optimize:

- Metadata

- Page titles and headings

- Internal linking

- Website content

- On-page SEO

Support:

- Technical SEO

- Content optimization

- Organic growth initiatives

- Keyword and content-gap strategies

Monitor:

- Keyword rankings

- Organic traffic

- Search visibility

- Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.
Social Media Management & Engagement

Support social media growth and engagement across:

- LinkedIn

- Instagram

- Facebook

Manage and support:

- Post scheduling

- Captions

- Comments and DMs

- Audience interactions

- Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.
Analytics, Reporting & Optimization
Track marketing performance across:

- Paid advertising

- SEO

- Organic traffic

- Social media

Analyze performance using:

- Google Analytics 4 (GA4)

- Google Ads

- Meta Ads Manager

- SEMrush

- Ahrefs

- Google Search Console

Prepare clear reports covering:

- Campaign performance

- Marketing KPIs

- Tests and experiments

- Performance trends

- Optimization opportunities

- Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.
Conversion & Performance Optimization

- Run structured A/B tests across ads, messaging, targeting, and landing pages

- Identify conversion bottlenecks across acquisition funnels

- Recommend improvements to landing pages and campaign experiences

- Test new audiences, keywords, messaging, and creative approaches

- Scale successful campaigns while maintaining cost efficiency

- Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit
You:

- Think in terms of measurable marketing performance

- Enjoy optimizing campaigns rather than simply launching them

- Combine analytical thinking with hands-on execution

- Understand both paid and organic acquisition

- Proactively identify performance gaps and growth opportunities

- Are comfortable testing new ideas and learning from data

- Care about leads, conversions, and revenue — not just traffic

- Can independently manage multiple marketing priorities

Required Experience & Skills
Must-Have

- 3+ years of hands-on digital or performance marketing experience

- Strong practical experience with:

- Google Ads

- PPC / Paid Search

- SEO

- Social media management

- Strong understanding of:

- CPC

- CTR

- CPA

- Conversion Rate

- ROAS

- Paid media optimization

- Experience using:

- Google Ads

- Google Analytics 4 (GA4)

- Google Search Console

- SEMrush and/or Ahrefs

- Meta Ads platforms

- Strong keyword research and campaign optimization skills

- Strong copywriting and written communication skills

- Ability to interpret marketing data and make optimization decisions

- Strong organizational and reporting skills

- Ability to work independently in a remote environment during U.S. business hours

Nice to Have

- Experience managing multiple client accounts

- Experience with Meta Ads

- Background in:

- SaaS

- E-commerce

- B2B marketing

- Experience with:

- A/B testing

- Landing page optimization

- Conversion Rate Optimization (CRO)

- Familiarity with:

- Marketing automation

- Content marketing

- Email marketing systems

- Experience building marketing dashboards or automated reports

Tools & Platforms

- Google Ads

- Google Analytics 4 (GA4)

- Google Search Console

- SEMrush

- Ahrefs

- Meta Ads Manager

- LinkedIn

- Instagram

- Facebook

- SEO and reporting tools

What a Typical Day Looks Like
You might:

- Review Google Ads dashboards and marketing KPIs

- Adjust campaign budgets, bids, keywords, and targeting

- Test new ad copy, headlines, CTAs, and creatives

- Analyze CPC, CTR, CPA, conversions, and ROAS

- Monitor keyword rankings and organic traffic

- Identify new SEO and content opportunities

- Review social media engagement and audience activity

- Analyze conversion performance

- Document campaign tests and results

- Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.
Key Metrics for Success
Paid Media

- Return on Ad Spend (ROAS)

- Cost Per Acquisition (CPA)

- Cost Per Click (CPC)

- Click-Through Rate (CTR)

- Conversion Rate

- Lead volume and quality

SEO & Organic Growth

- Organic traffic growth

- Keyword ranking improvements

- Search visibility

- Qualified organic leads

Social & Overall Performance

- Social engagement and audience growth

- Lead generation

- Campaign conversion performance

- Reporting accuracy

- Consistent testing and optimization

- Overall marketing ROI

Why This Role Stands Out

- Direct ownership of Google Ads, PPC, SEO, and digital growth

- Hands-on role with measurable business impact

- Opportunity to work across paid and organic acquisition channels

- Strong autonomy over campaign testing and optimization

- Exposure to performance analytics and conversion strategy

- Fully remote work environment

- Growth opportunities into:

- Performance Marketing Manager

- Growth Marketing Manager

- Paid Media Manager

- Digital Marketing Lead

Interview Process

- Initial Screening Call

- Spark Hire Intro Video

- Recruiter Interview

- Final Interview

- Offer & Onboarding

Apply Now
If you:

- Love performance marketing and paid media

- Have hands-on Google Ads and PPC experience

- Understand how to grow organic traffic through SEO

- Enjoy analyzing data and improving ROAS

- Constantly test campaigns to improve conversions

- Want ownership over multiple digital growth channels

This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment.

#PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs

Originally posted on Himalayas