Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST
Location: Remote – anywhere in Canada
POSITION SUMMARY

Northerm Windows & Doors, based in Whitehorse, Yukon, and Capitol Glass, based in Anchorage, Alaska, are established manufacturers and suppliers of window, door and architectural glass products designed for demanding northern environments. As part of RAB Energy Group and the broader Dakwakada Capital Investments portfolio, the companies are focused on expanding their markets, strengthening their brands and modernizing how they connect with residential, commercial and institutional customers, including the launch of a comprehensive and sustained digital marketing program.

The Digital Marketing Specialist is a hands-on role responsible for developing, implementing and managing the companies' digital marketing programs across Canada and Alaska. Working closely with the President and business leaders, the Specialist will translate sales and growth objectives into practical digital campaigns that increase brand awareness, generate qualified leads and support revenue growth.

This is not simply a social media role. The successful candidate will have practical experience across the digital marketing ecosystem, including paid search, paid social, organic social media, search engine optimization, digital advertising, website content and optimization, analytics, campaign development and emerging AI-enabled marketing tools.

The Digital Marketing Specialist will be expected to do the work — developing campaigns, creating content, establishing and managing advertising accounts, placing digital advertising, monitoring performance, managing social media channels and continuously adjusting activity based on results. It is expected that some campaign execution work will be contracted to third-parties.

The initial focus will be on Northerm Windows & Doors and Capitol Glass. As the digital marketing programs for these businesses become established, the position will also provide digital marketing support to other companies within the Dakwakada Capital Investments portfolio.
KEY RESPONSIBILITIES

Digital Marketing Strategy & Campaign Execution

- Work with business leadership to develop practical digital marketing strategies aligned with sales objectives, target markets, product priorities and growth opportunities.

- Develop and execute integrated digital marketing campaigns across appropriate channels, including Google, Facebook, Instagram, LinkedIn, TikTok and other relevant platforms.

- Establish campaign structures, audiences, geographic targeting, messaging, budgets and performance objectives.

- Set up and directly manage advertising accounts, campaigns and commercial arrangements with digital advertising platforms.

- Develop paid search, display, retargeting and paid social campaigns designed to generate qualified customer inquiries and sales leads.

- Coordinate digital campaigns with seasonal sales activity, product launches, geographic expansion and other business-development initiatives.

- Continuously test and refine campaigns, creative content, messaging and audience targeting to improve performance and return on marketing investment.

Social Media & Content

- Manage the day-to-day social media presence across Facebook, Instagram, LinkedIn, TikTok and other appropriate platforms.

- Develop and maintain content calendars that support brand awareness, customer engagement, recruitment, product promotion and sales objectives.

- Create engaging written, photographic, graphic and short-form video content appropriate to each platform and audience.

- Develop content highlighting products, completed projects, employees, customers, community involvement and the unique requirements of building in northern environments.

- Monitor social media engagement and ensure comments, inquiries and messages are responded to or appropriately directed within the organization.

- Proactively monitor and engage with relevant social media accounts, conversations