Digital Marketing Specialist
Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago , one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media .
This is an execution-focused role for someone who enjoys:
- Optimizing Google Ads and paid search campaigns
- Improving organic traffic and SEO visibility
- Growing social media engagement
- Analyzing marketing performance data
- Testing campaigns to improve conversions
- Scaling lead generation efficiently
You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.
If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions , this role is a strong fit.
What You’ll Own
Google Ads & Paid Search – Primary Focus
Build, manage, and optimize Google Ads campaigns across:
- Search
- Display
- Remarketing
- Performance Max (PMax)
Manage campaign execution, including:
- Keyword research
- Audience targeting
- Campaign and ad group structure
- Budget allocation
- Bidding strategies
- Campaign scaling
Write and test:
- Headlines
- Ad copy
- CTAs
- Creative variations
Continuously monitor and optimize:
- CPC
- CTR
- CPA
- Conversions
- ROAS
Identify performance gaps and implement data-backed improvements to increase campaign efficiency.
SEO & Organic Growth
Conduct keyword and competitor research using:
- SEMrush
- Ahrefs
- Google Search Console
Optimize:
- Metadata
- Page titles
- Headings
- Internal linking
- Website content
- On-page SEO
Support:
- Technical SEO improvements
- Content optimization
- Organic growth initiatives
Monitor:
- Keyword rankings
- Organic traffic
- Search visibility
- Keyword opportunities
Identify content gaps and opportunities to increase qualified organic traffic.
Social Media Management & Engagement
Manage day-to-day engagement across:
Support:
- Content scheduling
- Caption writing
- Post optimization
- Comments and DMs
- Audience interactions
Monitor:
- Engagement
- Follower growth
- Audience activity
- Content performance
Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.
Reporting & Analytics
Monitor performance across:
- Google Ads
- SEO
- Organic traffic
- Social media
Analyze data using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta platforms
- SEMrush
- Ahrefs
- Google Search Console
Prepare:
- Performance reports
- Campaign summaries
- Optimization recommendations
- Actionable marketing insights
Maintain organized documentation of campaign changes, tests, results, and performance updates.
Testing & Conversion Optimization
- Test new ad copy, headlines, CTAs, and audience segments
- Conduct A/B testing where appropriate
- Identify landing page and conversion bottlenecks
- Recommend improvements based on campaign and user data
- Scale successful campaigns while maintaining efficiency
- Continuously improve lead generation and conversion performance
What Makes You a Strong Fit
You:
- Combine analytical thinking with hands-on execution
- Enjoy optimizing campaigns and improving performance metrics
- Understand both paid and organic digital marketing
- Proactively identify growth opportunities
- Make decisions based on data rather than assumptions
- Care about leads and conversions, not just impressions
- Are organized, detail-oriented, and accountable
- Can independently manage multiple marketing priorities
Required Experience & Skills
Must-Have
- 3+ years of hands-on digital marketing experience
- Strong experience managing:
- Google Ads campaigns
- SEO initiatives
- Social media channels
- Strong understandin