Digital Marketing Specialist

Organizational Profile

The Yellowstone to Yukon Conservation Initiative (Y2Y) is a collaborative effort between a U.S. non-profit organization and a Canadian public charity that together connect and protect habitat from Yellowstone to Yukon so people and nature can thrive. Yellowstone to Yukon takes a scientific and collaborative approach to conservation, highlighting and focusing on local issues that affect the region. Y2Y has partnered with over 800 scientists, conservation groups, landowners, government agencies, Indigenous governments and communities and businesses to stitch together this landscape.

Without a unified vision for this deeply interconnected landscape, local conservation efforts may be isolated and less effective. Y2Y seeks to ensure conservation efforts are aligned in support of large-scale objectives and therefore become continentally significant. Today, Y2Y is recognized as one of the planet’s leading mountain conservation initiatives. For more information, please visit
Position Description

The Digital Marketing Specialist leads Y2Y’s digital marketing efforts to grow reach and awareness, deepen engagement and inspire action. Working across all digital technologies (e.g., CRM, social media scheduler, advocacy tools and more) and channels (including but not limited to email, website, social media, paid advertising and search), this role uses data-driven marketing strategies to reach and attract new supporters and convert interest into meaningful action.

As part of the Marketing & Communications team, the Digital Marketing Specialist develops and manages a digital marketing strategy, including integrated campaigns that support awareness-building, fundraising, advocacy, public engagement and organizational reputation, combining creativity with analytical thinking to advance Y2Y’s goals and impact.

This position can be performed remotely. (Preferred locations are Vancouver, Edmonton or Canmore)
Key Responsibilities
Digital Marketing Strategy

- Develop and implement integrated digital marketing strategies and annual plans aligned with organizational priorities.

- Identify opportunities to grow audience reach, engagement and supporter activation.

- Create and implement digital marketing campaign plans to support conservation programs, fundraising appeals and ad hoc needs (such as email acquisition campaigns).

- Monitor digital trends and recommend new approaches and technologies.

- Support the development of the social media strategy.

Website Development, Management & Search Marketing

- Optimize website content and user journeys to improve engagement and conversions.

- Work with content creators to ensure pages are optimized for AI and traditional search engines.

- Manage Google Ad Grant campaigns and paid search initiatives incorporating approaches to AI search engines that improve AI visibility.

- Manage website development projects and perform website content and other updates as required.

- Monitor website performance and recommend improvements based on analytics.

- Collaborate on landing pages supporting conservation, fundraising and campaign objectives.

Email Marketing

- Develop and manage email subscriber acquisition campaigns.

- Develop and execute email marketing programs that engage supporters throughout their journey.

- Build audience segmentation strategies to deliver more relevant communications.

- Design automated email journeys, including welcome series, donor stewardship and campaign sequences.

- Conduct testing to improve open rates, click-through rates and conversions.

- Maintain email marketing best practices and list health.

- Manage all aspects of the email CRM system (NationBuilder).

Digital Advertising

- Plan, execute and optimize paid digital campaigns across appropriate platforms.

- Manage advertising budgets and monitor performance and return on investment.

- Develop audience targeting strategies to reach new supporters.

- Analyze campaign performance