Digital Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Manager based in India.

This role will lead digital demand creation for a high-growth technology portfolio across the Asia-Pacific region. You will design and execute strategies that build qualified pipeline across both direct sales and self-serve motions. Working closely with campaign, product marketing, field marketing, analytics, and other cross-functional teams, you will translate regional priorities into impactful digital programs. The role covers the full digital marketing mix, including paid media, search, social, email, programmatic, SEO, and account-based marketing. You will use data and performance insights to optimise campaigns, improve engagement, and maximise marketing ROI. The position offers a remote-first environment with broad regional exposure and opportunities to influence digital strategy at scale. You will also help establish best practices, processes, and innovative approaches for demand creation across diverse markets.

Accountabilities:
- Develop and execute regional digital marketing strategies that amplify global and regional campaigns across target markets and audiences.

- Partner with field marketing teams to understand sub-regional requirements and provide strategic and tactical digital marketing support.

- Design and activate account-based marketing programs that support customer acquisition, engagement, lifecycle development, and retention.

- Plan, launch, manage, and optimise multi-channel campaigns across SEM, SEO, paid social, display, email, programmatic, and other digital channels.

- Develop channel optimisation strategies that improve efficiency, scalability, performance, and consistency across the region.

- Establish structured processes and documentation to strengthen collaboration and enable repeatable digital marketing practices.

- Manage multiple projects and priorities simultaneously, ensuring high-quality and timely delivery.

- Monitor digital marketing trends across APJ and identify new opportunities, technologies, and approaches to test and scale.

- Track, analyse, and report on key performance indicators including CPL, ROAS, CTR, conversion rates, engagement, and pipeline contribution.

- Use platforms such as GA4, Salesforce, Tableau, Looker, and marketing automation tools to generate actionable performance insights.

- Collaborate with marketing analytics teams to develop reliable reporting frameworks and proactively identify gaps against regional targets.

- Work with global, regional, and local marketing and product teams to align digital media strategies with business priorities.

- Advocate for regional customer needs and ensure digital experiences, content, and campaigns are relevant to local audiences.

- Identify opportunities for continuous improvement, prioritise regional needs, and help scale effective digital programs.

- Support the development of a high-performing demand creation function through effective prioritisation, collaboration, creativity, and knowledge sharing.

Requirements:

- Bachelor's degree in Marketing, Communications, Business, or a related discipline.

- 5–8 years of proven digital marketing experience, ideally within B2B technology or a related industry across Asia-Pacific.

- Strong knowledge of digital marketing channels and platforms, including SEM, SEO, paid media, social media, email, programmatic, content marketing, 6Sense, Demandbase, and related technologies.

- Hands-on experience with analytics, CRM, and marketing automation platforms such as GA4, Marketo, and Salesforce.

- Strong understanding of campaign measurement, attribution, performance optimisation, and data-driven marketing decision-making.

- Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, geographically distributed environment.

- Strong English communication, writin