Digital Marketing Manager
Digital Marketing Manager (B2B Growth) – Remote
Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
Preferred Locations: Pakistan, LATAM, or Eastern Europe
About the Role
At Pavago , one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.
This is not a coordinator role.
You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.
You’ll work across:
- Demand generation
- Paid advertising
- SEO
- Social media
- Email marketing
- Outbound campaigns
- Partnerships
- Marketing analytics
This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.
If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.
What You’ll Own
Marketing Strategy & Leadership
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
- Own the full marketing funnel, from awareness through customer acquisition and retention.
- Partner closely with leadership and sales to drive pipeline and revenue growth.
- Build, mentor, and manage internal marketing resources and external contractors.
- Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.
Multi-Channel Campaign Management
Lead and optimize campaigns across:
- Google Ads
- LinkedIn Ads
- Meta Ads
- SEO
- Email Marketing
- Outbound Campaigns
- Partnerships & Collaborations
You will:
- Manage campaign budgets to maximize ROI.
- Oversee messaging, positioning, and creative direction.
- Ensure consistent branding across every customer touchpoint.
- Continuously optimize campaign performance.
Demand Generation & Growth
- Launch campaigns that generate qualified leads and pipeline.
- Build scalable lead-generation systems.
- Improve landing pages and conversion funnels.
- Execute A/B testing across ads, emails, landing pages, and messaging.
- Collaborate with content, design, sales, and technical teams to execute growth initiatives.
- Continuously test new acquisition channels and marketing strategies.
Analytics & Performance Reporting
Track and optimize key marketing metrics, including:
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
- Marketing ROI
- Website Traffic
- Conversion Rates
- Lead-to-Opportunity Conversion
You will:
- Build dashboards and executive reports.
- Present actionable insights and recommendations to leadership.
- Make data-driven decisions that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
- 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
- Experience leading marketing initiatives in roles such as:
- Digital Marketing Manager
- Senior Marketing Manager
- Growth Marketing Manager
- Growth Lead
- Head of Marketing
Technical Skills
Proven experience managing:
- Google Ads
- LinkedIn Ads
- Meta Ads
- SEO
- Email Marketing
- Demand Generation
- Outbound Marketing
Strong experience with:
- HubSpot
- Marketing automation platforms
- CRM systems
- Marketing analytics and reporting tools
Strong understanding of:
- B2B marketing funnels
- Lead generation
- Performance marketing
- Conversion optimization
- Marketing attribution
Nice to Have
- Experience with Account-Based Marketing (ABM).
- Experience marketing B2B services or professional services.
- Familiarity with:
- Salesforce
- Marketo
- Outreach
- Experience managing agencies, freelancers, or cross-functional marketing teams.
- Strong brand