Digital Marketing Manager

Digital Marketing Manager

Join Our Mission: To Save the World from Unsafe Mobile Apps! NowSecure is the mobile app security software company trusted by the world’s most demanding organizations and most advanced security teams.

As the standards-based mobile app security and privacy company, NowSecure protects the Mobile App Economy. The world’s most demanding organizations, innovative mobile developers and advanced risk managers and compliance teams entrust NowSecure to safeguard millions of mobile app users across banking, insurance, high tech, IoT, retail, hospitality, energy and government sectors. Only NowSecure delivers the full solution suite of continuous security and compliance assessment with the depth, speed, accuracy, and efficiency to meet modern business demands. Dedicated to the open-source community and standards including OWASP, ioXt and NIAP, NowSecure is SOC 2 certified and recognized by IDC, Deloitte, Gartner and TAG Cyber.
Your Opportunity:

NowSecure is looking for a Digital Marketing Manager to own and continuously improve our digital marketing engine across paid media, social media, organic search, website performance, and conversion.

This is a hands-on role for someone who loves digital marketing, wants real ownership, and is constantly looking for ways to make the work better. You should be equally comfortable developing a strategy, getting into an ad account to make an optimization yourself, analyzing funnel performance, identifying an SEO, AEO, GEO, AIO opportunities, assessing page performance, or figuring out why a landing page isn’t converting.

This role reports to the Senior Director, Demand Generation and works closely with Demand Generation, Marketing Operations, Content, Product Marketing, Sales, and the broader go-to-market team.
What You’ll be Doing:
Digital Strategy & Performance

- Own digital marketing performance across paid, organic, website, and conversion channels with a focus on qualified demand, pipeline, and revenue.

- Use performance data, AI-powered analysis, audience insights, and experimentation to determine where we invest, what we optimize, and what we test next.

- Monitor the digital funnel and turn insights into action, identifying opportunities and solving performance problems rather than simply reporting on them.

Paid Media

- Own paid search, paid social, retargeting, audience strategy, budget allocation, testing, and overall paid media performance.

- Manage our paid media agency while remaining hands-on in the platforms. You should be comfortable making campaign, targeting, budget, copy, and optimization changes yourself when needed.

- Continuously test audiences, creative, messaging, offers, and campaign approaches, using AI and performance data to accelerate learning and improve results.

SEO, AEO, GEO & AIO

- Own our organic discovery strategy across traditional search and emerging AI-powered experiences, including SEO, AEO, GEO, and AIO.

- Partner with Content and Product Marketing on keyword, topic, competitor, search intent, and AI visibility opportunities that increase how often NowSecure is discovered by our target buyers.

- Stay deeply curious about how Claude, ChatGPT, Gemini, Perplexity, and other platforms are changing buyer research, and actively experiment with ways to improve NowSecure ’s visibility across them.

Website & Conversion

- Treat the NowSecure website as a performance channel and continuously improve landing pages, conversion paths, messaging, UX, and the overall digital customer journey.

- Use analytics, behavioral insights, AI, and structured experimentation to identify friction and improve conversion rates.

- Own the digital roadmap and work cross-functionally to launch new pages, campaign experiences, tests, and website improvements

Content Experience & Conversion

- Own the digital content experience across the buyer journey, ensuring prospects can easily discover, engage with, and move through relevant content b