Digital Marketing Coordinator

We are NeoPollard Interactive . Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.

We are innovative . From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth.

We are one-of-a-kind . The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.

We are industry experts. Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services.
We are NPi. Join us.
WHAT YOU WILL DO

Under the strategic direction of the Marketing Manager, the Digital Marketing Coordinator will be responsible for the day-to-day execution and management of retention marketing automations. This role will serve as the primary execution partner for automated retention initiatives, helping ensure approved strategies are accurately built, tested, launched, monitored, documented, and maintained.

·Manage the day-to-day execution of existing retention automations and help ensure campaigns and workflows continue operating as intended.

·Build and configure automation scenarios, workflows, audiences, and campaign logic based on approved strategies and defined requirements.

·Coordinate automation-related copy and creative development, including requests, reviews, revisions, and approvals.

·Coordinate QA/UAT, implementation, and launch activities for new automations and material changes to existing programs.

·Monitor automation health, targeting, campaign logic, and performance to identify potential issues requiring investigation or escalation.

·Track automation KPIs and compile recurring performance reporting for review with the Marketing Manager.

·Implement approved enhancements and optimizations to existing automations based on defined requirements.

·Partner with the Marketing Manager to implement new retention automations and initiatives identified through the Marketing Plan and automation roadmap.

·Maintain documentation of automation workflows, audience criteria, campaign logic, offers, assets, testing, and implemented changes.

·Collaborate with internal teams, clients, and vendors as needed, escalating technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager.
WHAT YOU WILL BRING

·BA/BS in Marketing, Communications, Business, or a related field, or equivalent professional experience.

·2+ years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related field.

·Experience executing digital marketing campaigns across channels such as email, push notifications, in-app messaging, or web.

·Experience working with CRM, marketing automation, or customer engagement platforms.

·Strong project management, time management, organizational, and problem-solving skills.

·Strong attention to detail with experience in campaign QA, testing, or other quality control processes.

·Ability to manage multiple projects and priorities while meeting deadlines

·Strong written and verbal communication skills with the ability to collaborate effectively across teams.

·Ability to compile, organize, and monitor campaign performance data, identifying and escalating significant trends or anomalies.

·Self-motivated, adaptable, and able to wo