Data Analyst

About DLC Group

DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningful omni channel creative experiences, led by data, enabled by technology. We do this by leveraging marketing programs that deliver creative excellence and business growth.
Who we are:

We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.
About TheHUB Marketing

Combining creative distribution strategies with data & technology, we effectively connect brands with their audience, in efficient and measurable ways.

Summary/Objective:

The Integrated Data Analyst is a key member of the digital team, responsible for consolidating, analyzing, and transforming data into actionable insights across paid media, organic social, email, web analytics, and CRM platforms. This individual will play a strategic role in campaign performance measurement, data visualization, and cross-platform reporting. They will support business decisions with data-backed recommendations that align with broader marketing and communication strategies. We are looking for someone who is analytical, curious, detail-oriented, and an excellent communicator—able to present data in both visually compelling and business-relevant formats. Bilingual fluency in English and Spanish is preferred.
Key Responsibilities:

1. Cross-Channel Data Analysis & Insights

- Analyze performance from paid media platforms (Meta, Google Ads, YouTube, LinkedIn, DV360, TikTok, among others), organic social (MeltWater, Fanpage Karma, etc.) email campaigns (Mailchimp), and websites (GA4).

- Monitor and report on key marketing metrics: Reach, CPM, CPC, CTR, CPA, ROAS, open rates, conversions, engagement rates, etc.

- Conduct audience, creative, and content performance analysis to support campaign optimization.

- Perform data hygiene, standardization, and validation for reliable performance tracking.

- Include competitive and category advertising analysis.

2. Dash boarding & Reporting

- Design and maintain automated dashboards using Looker Studio (Data Studio), Google Sheets, Excel, among others.

- Create recurring and ad hoc reports tailored to agency and client needs, strategy, and channel objectives.

- Deliver reporting in multiple formats (dashboards, decks, sheets), adapting to different audiences.

- Explain results in a visually and verbally compelling manner, highlighting insights and strategic recommendations.

3. Data Infrastructure & Tool Proficiency

- Manage data extraction and integration from multiple platforms.

- (Preferred) Use or support SQL queries and tools like BigQuery for structured data modeling and ad hoc analysis.

- Ensure high data integrity across sources by maintaining organizational standards for reporting and structuring views.

4. Strategic Collaboration

- Work closely with media strategists, campaign managers, account managers and creatives to translate performance data into optimization plans.

- Present performance narratives and insights during internal or external meetings.

- Support internal knowledge-sharing, documentation of reporting processes, and QA protocols.

Skills & Qualifications:
Experience:

- 3–5+ years of experience in a data-focused role within digital marketing, advertising, or analytics.

- Hands-on experience with performance marketing KPIs and attribution across paid and owned channels.

- Experience working in project management tools (e.g., Jira, Ba