CRM manager✦ anywhere

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
Perfect for those who aim to:

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Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

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Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

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Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

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Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

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Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

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Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

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Develop and refine automated player journeys and customer retention funnels;

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Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

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Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

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Improve customer engagement and communication metrics based on data insights.

Experience you’ll need to bring:

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3+ years of CRM experience in the casino and sports betting industry;

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Proven expertise in developing segmentation strategies and personalized communication;

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Hands-on experience with email, SMS, push, and other CRM channels;

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Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

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Advanced analytical skills; ability to draw actionable insights from large data sets;

- Familiarity with CRM platforms;

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Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

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Upper-intermediate or higher level of English (both written and verbal).

It's a perfect match if you have those personal features:

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Attention to detail and organizational skills;

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Ability to think creatively, strategically, identify and resolve problems;

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Good communication and collaboration skills;

- Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

Our clients offer competitive benefits to support your professional and personal growth, including:

- Health & Wellness Focus;

- Global Medical Coverage;

- Growth Opportunities;

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Benefits Programs (compensation for the gym/stomatology/psychological service

- Performance-Driven Rewards;

- Dynamic Work Environment.

Apply, and let your growth journey begin.

Originally posted on Himalayas