CRM & Lifecycle Marketing Executive (WFH)

About the job:
We are looking for a CRM & Lifecycle Marketing Executive with 1-2 years of experience in CRM, lifecycle marketing, or e-commerce marketing to manage and optimize customer journeys for an e-commerce business serving the US audience. The ideal candidate should have hands-on experience with MoEngage and/or Klaviyo, customer segmentation, automated journeys, and Email/SMS/Push campaigns. Experience working with a US audience and an e-commerce brand will be highly preferred.

Key Responsibilities:

1. Build, execute, and optimize automated customer journeys using MoEngage and/or Klaviyo.

2. Manage lifecycle journeys, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Re-engagement, Win-back, Cross-sell, and Upsell.

3. Create and manage customer segments based on purchase behavior, engagement, geography, order history, and lifecycle stage.

4. Execute Email, SMS, and Push Notification campaigns.

5. Configure and manage event-based triggers such as Viewed Product, Added to Cart, Checkout Started, and Purchase/Order Placed.

6. Monitor campaign and journey performance across open rate, CTR, conversion rate, revenue, engagement, and unsubscribe rate.

7. Conduct A/B testing for subject lines, content, offers, creatives, and messaging.

8. Analyze CRM data to identify opportunities to improve customer engagement, retention, and repeat purchases.

9. Monitor customer journeys for issues related to events, attributes, audience eligibility, campaign delivery, and tracking.

10. Coordinate with Creative, Content, Marketing, and Analytics teams to execute CRM campaigns.

11. Maintain CRM campaign calendars and ensure campaigns are launched accurately and on time.

12. Prepare regular CRM performance reports and provide actionable insights for campaign optimization.

13. Stay updated with CRM and lifecycle marketing best practices, particularly for e-commerce and US audiences.

Who can apply:

Only those candidates can apply who:
- have minimum 1 years of experience

Salary:
₹ 2,40,000 - 3,00,000 /year

Experience:
1 year(s)

Deadline:
2026-10-31 23:59:59

Other perks:
5 days a week

Skills required:
Search Engine Optimization (SEO), Email Marketing, Client Relationship Management (CRM), Marketing Strategies , Marketing Campaigns , Mailchimp and Marketing Automation

Other Requirements:
- Required:
- 1. 1–2 years of hands-on experience in CRM, lifecycle marketing, retention marketing, or e-commerce marketing.
- 2. Practical experience with MoEngage and/or Klaviyo.
- 3. Strong understanding of customer journey automation and lifecycle marketing.
- 4. Experience with customer segmentation and behavioral targeting.
- 5. Experience managing Email, SMS, and/or Push Notification campaigns.
- 6. Understanding of e-commerce customer journeys and conversion funnels.
- 7. Ability to analyze campaign performance and identify optimization opportunities.
- 8. Strong analytical skills and attention to detail.
- 9. Strong written and verbal communication skills.
- Preferred:
- 1. Experience working with a US-based audience or US e-commerce brand.
- 2. Experience managing CRM campaigns for an e-commerce or D2C business.
- 3.

Hands-on experience with both MoEngage and Klaviyo.
- 4. Experience working with events such as Viewed Product, Added to Cart, Checkout, and Purchase.
- 5. Experience troubleshooting CRM events, attributes, segments, and journey logic.
- 6. Basic understanding of GA4 and CRM attribution.
- 7. Understanding of customer retention, repeat purchase, and lifecycle strategies.

About Company:
Quicklly is an Indian grocery delivery service that offers a wide variety of Indian groceries and food items to its customers.