Creative Strategist for a US DTC Brand (Remote)

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About the role</strong></p><p>You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.</p><p></p><p><strong>What you will do</strong></p><ul><li>Review ad performance weekly and identify which hooks, angles and formats are working</li><li>Write briefs and scripts for video and static ads, including UGC and founder-style content</li><li>Research competitors, customer reviews and comments for angles worth testing</li><li>Direct editors, designers and creators so the output matches the brief</li><li>Keep a test log so the team knows what has been tried and what won</li></ul>