Content Specialist

About Quilt Software

Ever wondered how your favorite local shops compete with the big guys? That’s where we come in. We’re Quilt Software, providing Main Street's unsung heroes – from quirky cheese shops to family-run jewelry stores – with the tools they need to compete. Last year, we helped 14,000+ shops make over $2 billion in sales with our family of industry-specific software solutions.  

If you get a kick out of supporting local businesses, love great software, and want to be part of a company that’s powering Main Street, we’d love to chat. Come join us in our quest to keep local retail not just alive, but thriving! 
About the Job

We're hiring a Content Specialist to plan, write, and sharpen the content that carries our brand(s). Reporting to the Content Marketing Manager, this role should be a perfect balance of creative and strategic: someone who enjoys storytelling and knows how to analyze content marketing performance to make improvements.

As our Content Specialist, you'll write compelling copy for various platforms, shape and maintain our brand voice, and develop engaging content that resonates with our audience. You'll write and edit across multiple formats and channels, then use performance data to refine what you publish.

Our ideal candidate is a strong writer and self-starter with sharp editorial judgment, an analytical mindset, and a passion for continuous learning. If you work well in a collaborative environment where you can apply both creative and analytical thinking to drive content results, we'd love to meet you.
Responsibilities
- Write copy for various content types, including but not limited to blogs, long-form guides, landing pages, offers, industry reports, email, and social media captions.

- Follow SEO and GEO/AEO best practices, creating content that ranks highly in organic search and gets cited by LLMs.
- Build/stage assets and monitor content performance in our CMS, HubSpot.
- Maintain brand voice and tone across content types.
- Brainstorm new ways to increase visibility and improve organic metrics, like session to contact rate.
- Ideate, execute, and measure the performance of all planned content types.