Content Marketing Specialist

About the Role We are seeking a proactive and commercially minded Content Marketing Specialist to own the content function and organic content strategy. You will plan, create, edit, publish, and optimise content across the website, LinkedIn, campaigns, lead magnets, landing pages, and founder thought leadership. You will also lead content-driven SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO), ensuring content is structured for visibility across both traditional search engines and AI-powered platforms. Working closely with the Digital Marketer and other stakeholders, you will own messaging, content structure, and written copy while collaborating on the technical implementation, tracking, and optimisation of digital experiences. This role requires a revenue-marketing mindset. Your content will educate target audiences, establish authority, support campaigns, generate demand, and encourage prospective buyers to take meaningful action. About the Client You will be working with an established B2B organisation focused on building market authority and generating sustainable commercial growth through high-quality content and digital marketing. The business values subject-matter expertise, measurable marketing performance, continuous improvement, and close collaboration across Marketing, Sales, leadership, and technical teams. Ideal Profile Essential Experience - Ideally 4–6 years of experience in B2B content marketing, content strategy, content writing, or a closely related discipline. - A strong portfolio demonstrating high-quality long-form and short-form B2B content. - Proven experience developing content strategies and editorial plans rather than working solely from assigned briefs. - Experience creating campaign content, lead magnets, and conversion-focused copy. - Demonstrated ability to produce compelling thought leadership and ghostwrite authentically for founders or senior leaders. - Experience managing content from initial research and ideation through writing, approval, publication, measurement, and optimisation. Content and Editorial Capabilities - Exceptional writing, editing, interviewing, and storytelling skills. - Ability to understand complex subject matter and communicate it clearly to defined audiences. - Strong editorial judgement with excellent attention to detail and accuracy. - Ability to develop clear content hierarchies, compelling value propositions, and effective calls to action. - Strong commercial awareness and an understanding of how content contributes to audience action, demand generation, and pipeline. SEO, AEO and GEO Capabilities - Hands-on experience with keyword and topic research, search intent analysis, content briefs, and on-page optimisation. - Experience developing topic clusters, strengthening internal linking, and refreshing existing content to improve organic performance. - Practical understanding of AEO and GEO principles and how content should be structured for search and AI discovery. - Working knowledge of schema and structured data, including the ability to recommend requirements for technical implementation. - Ability to interpret organic and content-performance data and translate insights into practical content decisions. Systems and Tools - Strong working knowledge of Microsoft Office and/or Google Workspace. - Experience using a CMS and/or HubSpot for content publishing and on-page updates. - Experience with SEO and search-performance platforms such as Ahrefs, Semrush, and Google Search Console. - Familiarity with analytics tools used to assess engagement, organic visibility, lead generation, and conversions. - Confidence using AI-assisted research and content tools responsibly while maintaining originality, accuracy, and editorial quality. Preferred Experience - Experience within B2B services, technology, agency, or professional-services environments. - Demonstrated experience improving content visibility a