Content Marketing Manager

ABOUT SORTLY

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote-first company since inception with teams across 4 countries.

OUR VALUES

Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.

Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.

Smart - We demonstrate First Principles thinking by always asking “why” and seek to understand deeply, embrace growth mindset and drive decisions with data.

Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

ABOUT THE ROLE

We're looking for a Content Marketing Manager to join our growing Organic Marketing team. This is a hands-on role for an experienced content marketer, creator, and problem solver. You'll turn strategy into high-quality programs across our blog, email, organic social, and other priority content initiatives.

Search is changing fast. AI-driven discovery is reshaping how buyers find, evaluate, and cite brands. Reporting to the Director of Organic Marketing, you'll help spearhead content marketing at Sortly and build our visibility across traditional SEO, AI-driven search, and owned channels. You'll lead day-to-day content planning and production and manage our agency and freelance partners.

Beyond always-on publishing, you'll help develop more authoritative and differentiated content. That includes proprietary research and benchmark studies, deeper data-rich editorial, competitive content, customer stories, and demand generation assets. You'll turn proprietary data, customer stories, and product messaging into compelling editorial that builds authority and sets Sortly apart. You'll also collaborate closely with Demand Generation, Product Marketing, Data, and other teams on integrated campaigns, product initiatives, and cross-functional priorities.

WHAT YOU'LL DO

Content Marketing & SEO
- Execute against Sortly's evolving organic search strategy by developing richer, more authoritative, better-optimized content that performs across both traditional and AI-driven search.
- Lead editorial planning and production across the blog and priority web content. Manage the editorial calendar and move work from brief through publication while maintaining quality, consistency, and publishing velocity.
- Draft and shape high-value editorial assets, including deeper data-rich blog content, competitive content, customer stories, and gated demand generation assets such as lead magnets and event content.
- Partner with our Data team to develop proprietary research and benchmark studies, translating analysis and findings into compelling narratives and finished content.

- Build and refine AI-assisted workflows across research, outlining, drafting, editing, and optimization to scale production without compromising quality or brand voice.
- Serve as the day-to-day owner of our agency and freelance relationships, handling assignments, editorial feedback, production timelines, and delivery.
- Monitor content and channel performance and use the results to identify opportunities and recommend improvements.

Email Marketing
- Own the weekly Inventory Insider newsletter, including planning, writing, deployment, and ongoing optimization.
- Improve newsletter performance through audien