Consumer Insights Manager

ABOUT OLIPOP

At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.

This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.

Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.

The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.

In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.

So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.

We’re looking for a Consumer Insights Manager to lead the voice of the consumer at OLIPOP. This person will own the development and execution of consumer learning plans that inform key business areas like marketing campaigns, new product development, creative direction, and strategic planning, and will mentor colleagues on translating insights into action. They’ll partner closely with internal teams and external research vendors, serving as a trusted advisor on insight-led decisions that drive both short-term performance and long-term brand growth. This role is a great fit for someone with deep functional expertise who’s curious, collaborative, and passionate about extending our insights capabilities across the organization.

RESPONSIBILITIES:
● Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
● Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
● Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.),
developing specialized expertise across methodologies
● Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
● Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
● Build and evolve OLIPOP’s consumer knowledge, research tools, a