Collegiate Select Director

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR

For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

Location: Remote

Travel- Approximately 20% to 25%. Some out-of-area and overnight travel may be required.
HOW YOU WILL MAKE AN IMPACT:

BSN SPORTS is seeking a strategic, commercially minded leader to help shape the next phase of growth for the Collegiate Select division. This high-impact role brings together new business development, partner activation, customer success, and campus-wide expansion across the Midwest Territory. The role builds trusted relationships with athletic departments and university leaders, opens new opportunities, ensures signed agreements become successful partnerships, and creates repeatable systems that strengthen adoption, retention, satisfaction, and growth. Serving as a critical link among customers, Field Sales, global brand partners, and other BSN teammates, this leader delivers an exceptional partner experience from the first conversation through long-term expansion and reports to the Senior Vice President of Collegiate Select.
WHAT YOU WILL DO:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at anytime with or without notice.

- Within a defined territory, develop a deep understanding of each partner’s goals, needs, and operating rhythms.

- Create and manage a robust growth and renewal pipeline.

- Leverage existing industry relationships and create new connections to accelerate customer acquisition and expand BSN’s reach without relying solely on Field Sales involvement.

- Lead the commercial process by delivering compelling sales presentations, guiding commercial discussions, negotiating effectively, and executing new and renewal agreements.

- Expand existing partnerships by connecting athletics with other campus departments to increase adoption, grow volume, and maximize customer value.

- Support onboarding, activation, and early success by guiding institutions through contract activation, local sales alignment, systems setup, branding workflows, product education, and service introduction.

- Raise the standard for business reviews by establishing a disciplined approach that identifies service risks, adoption gaps, and growth opportunities, then coordinates proactive solutions that strengthen retention and partnership health.

- Execute numerous collegiate RFPs and bids each year, collaborating with the go-to-market operations team and cross-functional teammates to enhance procedures and efficiencies.

- Serve as the Collegiate Select expert, aligning Field Sales, territory teams, support teams, and campus stakeholders around clear plans, the right products and solutions, and exceptional service.

- Enable stronger Field Sales execution by advising strategy, coaching, tools, and change leadership that improve effectiveness, close rates, CRM discipline, order processes, and collegiate licensing compliance.

- Collaborate with Marketing to create market-specific campaigns, presentations, communication frameworks, engagement programs, and resources tailored to Varsity Athletics.

- Maintain exceptional CRM documentation and use company platforms to track pipeline activity, customer visits, quarterly business reviews, and follow-ups.

- Use data, customer feedback, and performance trends to improve activation speed, satisfaction, adoption, retention, expans