Cold Outreach Specialist

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Cold Outreach Specialist based in India.

The Cold Outreach Specialist will take ownership of the entire outbound lead generation process for a performance-driven growth marketing environment serving international eCommerce and B2B clients.
This role focuses on building targeted prospect lists, executing high-performing cold email campaigns, and converting outreach into qualified sales opportunities.
You will use Instantly.ai to manage campaigns, optimize email deliverability, and engage decision-makers through strategic, personalized communication.
Working closely with senior leadership, you will be responsible for generating qualified leads and booking sales calls that contribute directly to business growth.
This is a hands-on opportunity for an experienced outreach professional who understands the technical and strategic aspects of outbound email marketing.

The ideal candidate is analytical, persuasive, and comfortable experimenting with messaging, targeting, and campaign strategies to improve results.
With a fully remote setup and uncapped performance-based earning potential, this opportunity rewards professionals who can turn effective outreach into measurable revenue.

Accountabilities
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Cold Email Campaign Management: Plan, launch, and manage outbound email campaigns through Instantly.ai, ensuring consistent execution and alignment with business development objectives.

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Prospect List Building: Research, identify, and compile high-quality prospect lists based on ideal customer profiles (ICPs), target industries, company characteristics, and decision-maker roles.

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Audience Targeting and Segmentation: Segment prospect databases according to relevant criteria to deliver focused, personalized outreach and improve campaign performance.

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Email Copywriting and Optimization: Write compelling, relevant cold email sequences and continuously test subject lines, messaging, calls to action, and follow-up strategies to increase reply and conversion rates.

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Inbox and Lead Conversation Management: Monitor outreach inboxes, respond to prospects promptly, maintain professional conversations, and nurture interested leads throughout the initial engagement process.

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Lead Qualification and Appointment Setting: Assess prospect interest and suitability, qualify potential opportunities, and schedule high-quality sales calls with the Chief Marketing Officer (CMO).

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Email Deliverability Management: Monitor email deliverability, sender reputation, open rates, reply rates, and positive responses, implementing improvements to maximize campaign effectiveness.

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Email Infrastructure and Technical Management: Manage sending domains, inbox rotation, email account health, and related infrastructure to support reliable campaign execution and reduce deliverability issues.

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Performance Tracking and Reporting: Evaluate campaign metrics, identify trends, test new approaches, and refine outreach strategies to improve lead generation and booked-call performance.

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Revenue Contribution: Focus on generating qualified sales opportunities that progress toward closed deals, directly supporting the organization's growth and commercial objectives.

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Continuous Improvement: Stay informed about outbound sales techniques, email deliverability best practices, prospecting tools, and campaign optimization strategies.

Requirements:

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Proven Cold Outreach Experience: Demonstrated experience planning and executing successful cold email campaigns, with a track record of generating qualified leads and booking sales meetings.

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Instantly.ai Expertise: Hands-on experience with Instantly.ai is essential, including campaign setup, sequence management, inbox monitoring, and performance optimization.

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Email Deliverability Knowledge: Strong understanding of cold email infrastructure, sender reputation, domain configuration, inbox rotation, email health, and deliverability best practices.

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Prospecting and List Building: Experience researching prospects, building targeted lead lists, defining ideal customer profiles, and segmenting audiences for effective outbound campaigns.

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Copywriting Skills: Excellent written English and the ability to craft concise, persuasive, personalized cold emails that encourage meaningful responses.

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Lead Qualification and Conversion: Ability to manage prospect conversations, identify qualified opportunities, handle initial objections, follow up effectively, and convert interested leads into booked calls.

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Data-Driven Mindset: Strong analytical skills and the ability to interpret campaign metrics, test different approaches, and make informed decisions to improve outreach performance.

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Independence and Accountability: A self-motivated, organized, and results-oriented working style, with the ability to manage the full outbound pipeline and take ownership of performance outcomes.

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Communication and Relationship Building: Strong interpersonal skills and the ability to communicate professionally with business owners, senior executives, and other decision-makers.

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Agency or B2B Experience: Previous experience supporting growth marketing agencies, B2B service providers, or similar businesses is an advantage.

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Additional Prospecting Tools: Familiarity with Apollo, Clay, Smartlead, or comparable prospecting and outbound automation platforms is a plus.

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International Market Experience: Experience targeting prospects in the United States and European markets is desirable.

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Performance Orientation: Comfort working in a commission-based environment where earnings are linked to closed deals and measurable business results.

Benefits:

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Commission-Based Compensation: Earn 20% commission on every deal closed through your outreach efforts.

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Uncapped Earning Potential: No commission cap, allowing your income to grow in line with the value and volume of deals you help generate.

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Competitive Hourly Reference Range: The job listing also advertises a compensation range of USD 10–20 per hour. The precise compensation arrangement should be confirmed during the hiring process, as the role description emphasizes commission-based earnings.

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Fully Remote Work: Work remotely from India with flexibility in your working environment.

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Direct Leadership Collaboration: Work closely with senior marketing leadership and decision-makers, gaining direct exposure to business development and growth strategy.

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Performance-Driven Environment: Join a fast-paced, growth-oriented team that values initiative, experimentation, accountability, and measurable outcomes.

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Meaningful Business Impact: Contribute directly to lead generation, sales pipeline development, client acquisition, and revenue growth.

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Professional Development: Strengthen your expertise in outbound marketing, sales prospecting, campaign optimization, email infrastructure, and conversion-focused communication.

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Freelance Flexibility: An independent working arrangement suited to experienced professionals who value autonomy and performance-linked rewards.