Chief Product Officer

About DigniFi :
DigniFi ’s Point-of-Sale financing solution helps 2,000+ partners increase revenue, drive accessory orders, and decrease deferred repairs. We partner with dealerships and service centers to offer financing products at the point of sale for auto repairs, service, parts, accessories, maintenance packages, and more.

As DigniFi continues to grow, our success depends on deep integrations with the software platforms dealerships already use every day. This role sits at the center of that strategy.
Our mission is to help auto dealers and service centers grow by offering their customers innovative, inclusive financing. Our vision is to make financing for the needs of daily life accessible and inclusive.

About The Role:
As Chief Product Officer, you will lead DigniFi 's Product and Engineering organizations and play a key role in shaping the company's product strategy and future growth. You will be responsible for building a product vision that drives customer value, product monetization, and business results while ensuring our teams are aligned and focused on execution. This role requires a strong cross-functional leader who can connect product, technology, and business priorities, remove barriers to execution, and build high-performing teams that deliver meaningful outcomes for our customers and partners.

Product Strategy & Vision
- Define and communicate the company's long-term product vision and roadmap aligned with business objectives.

- Establish product strategy that supports product monetization, revenue growth, customer acquisition, merchant engagement, and operational efficiency.

- Prioritize product investments based on business value, customer insights, data, and market opportunities, with a clear focus on commercial impact and monetization opportunities.

- Identify emerging technologies and industry trends to maintain a competitive advantage.

- Partner with different team leaders to develop and prioritize product roadmaps that support tribe objectives and company strategic priorities.

- Ensure product investments are aligned with cross-functional business goals and deliver measurable business value, with a focus on product monetization and revenue generation.

- Foster collaboration across tribes to identify opportunities for innovation, process improvements, and scalable technology solutions.

Product Management
- Lead the Product Management team through all phases of the product lifecycle, from discovery through delivery and continuous improvement.

- Ensure product roadmaps are aligned with company priorities and Tribe objectives, with a strong focus on execution and measurable business outcomes.

- Champion customer-centric product development using data, user feedback, and market research.

- Define product success metrics and monitor product performance, including adoption, engagement, monetization, and revenue impact.

Engineering Leadership
- Lead the Engineering organization to deliver reliable, scalable, and secure technology solutions.

- Partner with engineering leadership to establish technical strategy, architecture, and development standards.

- Balance speed of delivery with system stability, quality, and security.

- Promote modern software development practices, agile delivery, and continuous improvement.

- Ensure Engineering resources are effectively aligned to support tribe priorities while maintaining technical excellence, platform stability, and long-term architectural goals.

- Promote collaboration between Engineering and business teams to accelerate execution and delivery while balancing speed, quality, security, and scalability.

Cross-Functional Leadership
- Partner closely with Credit & Risk to develop underwriting, fraud, servicing, and decisioning capabilities that support responsible growth.

- Collaborate with Sales to understand customer and merchant needs, improve product adoption, and prioritize enhancements that drive revenue.

- Work with Operations t