Business Development Representative

Position Title: Business Development Representative
Location: United Kingdom or Europe
Employment Type: Full-Time

Onsite, Remote or Hybrid: Remote/Flexible
Department: Marketing

Hiring Manager: Manager of Business Development
Travel: Minimal
COMPANY SUMMARY:

Here at Aprimo , our mission is to empower the marketing organisations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:

At Aprimo , the Business Development Representative (BDR) will work with Demand Generation to assist Account Executives (AE) to drive new business revenue. You will be required to utilise leading sales technology to meet activity and opportunity quotas per month.
WHAT YOU WILL BE RESPONSIBLE FOR:

- Work with Demand Generation to identify target prospects/stakeholders to engage with

- Work with marketing and Account Executives to create and drive a nurture program to support pipeline development

- Build targeted lists for your outreach using ZoomInfo , Cognism and Salesforce

- Work with prospects to identify business challenges through structured discovery conversations, with a ‘solution first’ mindset to align their challenges with the values and outcomes Aprimo can provide

- Generate high-quality first-time appointments per month for your Account Executive to attend

- Continue development and maintain a qualified opportunity pipeline that exceeds 3x of the team annual quota

- Identify any gaps in KPI’s against strategic territory plan

- Utilise existing networks and relationships to build new business

- Accurately document information on each opportunity through Aprimo ’s SFDC CRM tool while always recording/maintaining next steps/actions

- Share inputs and collaborate with other departments in preparing sales materials, presentations, and driving new initiatives

- Develop and maintain market knowledge and competitor positioning to be a credible advisor in this space

- Identify and attend relevant industry events that support pipeline creation

- Additional responsibilities and duties may be assigned as required

CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:

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The Essentials
- A minimum of 1-year experience in a similar role within a software provider, SaaS, digital or technical sales environment

- 1-2 years of related experience (marketing, sales, consulting, business process)

- Fluency in English is required

- Previous history meeting target goals

- Proven track record of generating opportunities in a purely new business BDR/MDR role – strong performance against target

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Additional Successful Qualities
- Self-starter mentality with the ability to work independently

- The ability to focus on identifying and selling to business challenges, not just the technology

- The ability to demonstrate understanding of digital landscape and importa