Brand, Vibes & GTM - Remote✦ anywhere

RE Brand, Vibes & GTM - Remote

Replika is a consumer AI companion app founded by Eugenia Kuyda that has grown to over 10 million users and operates under Luka, Inc.
Replika
Employee count: 51-200

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About Replika

Replika is an AI companion loved by 35M+ users around the world. We’re redefining what it means to connect with technology – emotionally, intelligently, and personally. From mobile to VR, we’re building an experience that feels less like software and more like someone who gets you.

We’re scaling fast and taking on bold challenges to become the most human AI on the planet.
About the role

Brand, Vibes & GTM

We're launching. New product, new brand, and a hard October deadline. Someone owns what that brand looks like everywhere it shows up. You'll work alongside some of the best agencies in the world on identity and campaign, and you'll be the one who makes sure their work actually lands once it's ours. You'll set the visual identity from nothing, then build and lead the small team that carries it into everything after: social, content, every detail that makes the product feel like a specific thing and not a generic app. You know what's landing on Twitter this week, not last year. Beyond the identity work, you're also building vibecoded demos that get people talking before launch. Fast, rough, and good enough to make the room go quiet. You own the visual side of GTM too: the demos, the teasers, the first things people see before we're even live.

You have taste people notice, and you know how to get a team pulling toward the same vision instead of five different ones. This is the kind of brand-from-scratch opportunity most people spend a career waiting for. Small team, huge canvas, no bureaucracy in the way.
What You’ll Be Doing
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Set the creative direction for the brand. Logos, typography, color, the whole visual language.

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Build vibecoded demos that sell the product before it's real. Fast, rough, AI-assisted, whatever gets the idea across.

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Own the GTM story visually. The demos, the teasers, the first things people see before launch. That's your surface too, not just the agencies'.

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Build and lead the team around you: designers, web designers, content creators. Mentor them, give them real direction, get the best work out of them.

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Direct content across social, starting with Twitter, so the brand's look and voice actually stand out.

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Partner with marketing and product to keep everything the brand touches saying the same thing.

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Keep the brand consistent everywhere it shows up: web, social, product surfaces, anywhere people run into it.

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Manage the moving pieces: deadlines, priorities, the budget you're given. You keep the work moving without losing the taste that got you hired.

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Pair up with whoever's writing the brand's narrative and voice, so the visuals and the words move together.

What We're Looking For
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A genuinely strong eye for brand. You've built identity work people recognize without needing the logo.

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Real leadership experience. You've managed and mentored designers before, and people do good work under you.

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Deep fluency in Twitter and social content, right now, not a year ago.

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Sharp with the tools: Adobe Creative Cloud and whatever else modern brand and content work runs on.

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You can run multiple things at once, hit tight deadlines, and manage a budget without losing sight of quality.

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A sharp read on what makes a brand land with people, not just look nice.

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You can pitch an idea to a room and get it approved. Clear, confident, no over-explaining.

Bonus Points
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You've built or led a brand identity from scratch for a consumer product or company.

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A personal following or body of work on Twitter that proves you live there.

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Experience with AI-native or emotionally engaging consumer products.

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A background outside pure corporate design: fashion, media, art, culture.

What You’ll Get
- Competitive compensation.

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Flexible job schedule and generous vacation policy.

- No corporate bs.

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Direct impact on millions of worldwide users within months.

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Push the boundaries of applied AI in a consumer setting.

- Fully remote.

Apply now
Job expired?

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About the job
Apply before
Oct 20, 2026
Posted on
Aug 21, 2026
Job type
Full Time
Experience level
Mid-level

Location requirements
Suggest an edit

Open to candidates from all countries.

Hiring timezones
Show UTC offsets

Worldwide

Job categories
Brand Management Creative Direction Brand Strategy Marketing Go To Market Brand Marketing Go To Market Strategy Marketing Communications

Skills
Adobe Creative Cloud Creative Direction Visual Identity Design Leadership AI Tools Budget Management Brand Management

Browse similar jobs
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About Replika

Learn more about Replika and their company culture.

View company profile

Replika is the AI companion who cares. The product is designed to listen, learn, and be there for you, with memory, mood coaching, and the ability to share your day in conversations. The official site describes Replika as an AI companion who is eager to learn and would love to see the world through your eyes, always ready to chat when you need an empathetic friend. It emphasizes a safe space for personal expression and ongoing growth through interactions with your digital companion. Since its early days, Replika has built a global community, with over 10 million people having joined the platform, spanning users across devices and platforms including iOS, Android, and AR experiences. The project is developed by Luka, Inc. and guided by Eugenia Kuyda, who is widely cited as founder and CEO.

Replika was founded by Eugenia Kuyda with the idea to create a personal AI that would help you express and witness yourself by offering a helpful conversation. This framing positions Replika as a personal AI designed to accompany users through everyday life, thoughts, and feelings in a nonjudgmental setting.

The user experience centers on customization and ongoing engagement. Replika supports features such as chatting about everything, building memory, expressing oneself, keeping a diary, making video calls, and exploring moments together in augmented reality. The app is designed to help users build healthier habits, reduce anxiety, and foster self-reflection, while prioritizing user privacy and safety in conversations.

Apply now
Job expired?

Please let Replika know you found this job on Himalayas. This helps us grow!
Apply now

About the job
Apply before
Oct 20, 2026
Posted on
Aug 21, 2026
Job type
Full Time
Experience level
Mid-level

Location requirements
Suggest an edit

Open to candidates from all countries.

Hiring timezones
Show UTC offsets

Worldwide

Job categories
Brand Management Creative Direction Brand Strategy Marketing Go To Market Brand Marketing Go To Market Strategy Marketing Communications

Skills
Adobe Creative Cloud Creative Direction Visual Identity Design Leadership AI Tools Budget Management Brand Management

Browse similar jobs
Remote Mid-level Brand-Management Jobs Remote Full Time Brand-Management Jobs

Claim this profile RE Replika

Company size

51-200 employees

Founded in

2017

Chief executive officer

Eugenia Kuyda

Markets
AI Consumer Software Mental Health Services Wellness Chatbot Conversational AI Mobile Apps Augmented Reality Social Technology Personal Companionship

Employees live in
United States

View company profile

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