B2B Graphic Designer

B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST

Position Type: Full-Time, Independent Contractor
Location: Remote
Working Hours: U.S. Eastern Time (EST)
About the Role

At Pavago , one of our clients is hiring a B2B Graphic Designer to create high-performing static advertising creatives for cold B2B audiences across LinkedIn Ads, Meta Ads, and Google Display .

This is not a brand-design-only role. Your work will be directly connected to campaign performance, clicks, engagement, and conversions .

You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action.

We’re looking for a designer who understands that successful performance creative combines strong visual design, messaging hierarchy, buyer psychology, and continuous testing .

If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit.
What You’ll Own
Performance Ad Creative Design

Create conversion-focused static advertising creatives for:

- LinkedIn Ads

- Meta Ads (Facebook & Instagram)

- Google Display Network

You’ll:

- Translate campaign messaging into clear, scroll-stopping visuals.

- Design creatives specifically for cold B2B audiences.

- Develop multiple creative concepts and variations for testing.

- Experiment with different headlines, layouts, imagery, and CTAs.

- Adapt designs across platform-specific dimensions and placements.

- Maintain visual clarity across desktop and mobile environments.

- Ensure every creative communicates the core message quickly and effectively.

B2B Creative Strategy

Turn campaign strategy and ICP insights into effective visual concepts.
You’ll consider:

- Target audience

- Buyer pain points

- Value propositions

- Funnel stage

- Campaign objective

- Offer positioning

- Messaging hierarchy

- CTA placement

Rather than simply receiving a brief and producing a graphic, you’ll contribute ideas about how the message should be presented visually to maximize performance .
Creative Testing & Iteration

Support a structured creative testing process.
You’ll:

- Develop multiple variations of winning concepts.

- Create alternative headlines, layouts, CTAs, and visual approaches.

- Support A/B and multivariate creative testing.

- Review performance feedback from marketing teams.

- Identify patterns across winning and underperforming creatives.

- Iterate based on actual campaign results.

- Help establish repeatable creative frameworks based on what works.

The goal is not simply to produce more designs — it is to continuously improve creative performance .
LinkedIn, Meta & Google Creative Optimization

Understand how creative requirements differ across advertising platforms.
Create platform-ready assets for:
LinkedIn

- Sponsored content

- Single-image ads

- B2B lead generation campaigns

- Thought-leadership and demand generation campaigns

Meta

- Facebook and Instagram feed ads

- Lead generation creatives

- Retargeting campaigns

- Prospecting campaigns

Google

- Responsive Display campaigns

- Display banners

- Retargeting creatives

- Multiple required dimensions and formats

Ensure creative remains visually consistent while being optimized for each platform and placement.
Collaboration with Marketing & Growth Teams
Work closely with:

- Performance marketers

- Demand generation teams

- Growth marketers

- Copywriters

- Marketing leadership

You’ll:

- Review campaign briefs and messaging frameworks.

- Understand campaign goals before beginning design.

- Translate copy and positioning into effective visuals.

- Contribute creative concepts during campaign planning.

- Incorporate performance feedback into future designs.

- Maintain alignment between messaging, design, and funnel objectives.

Scalable Creative Production

Build systems that allow the team to produce and test creatives efficiently.
You’ll:

- Create reusable design templates.

- Build scalable creative systems.

- Maintain organized asset libraries.

- Develop repeatable campaign frameworks.

- Maintain consistent file naming and version control.

- Prepare final assets accurately for launch.

- Manage multiple projects and deadlines simultaneously.

- Maintain brand consistency without sacrificing testing velocity.

AI-Enhanced Creative Workflows

Use AI tools to accelerate creative ideation and production.
Tools may include:

- Midjourney

- Adobe Firefly

- ChatGPT

- Other emerging AI design and creative tools

Use AI to support:

- Concept development

- Visual ideation

- Image generation

- Creative exploration

- Rapid iteration

- Production efficiency

AI should improve your workflow and creative output — not replace strong design judgment.
Required Experience & Skills
Must-Have

-
3+ years of professional graphic design experience , with strong exposure to B2B advertising or performance marketing creatives.

- Portfolio demonstrating relevant work across:

- LinkedIn Ads

- Meta Ads

- Display advertising

- B2B marketing campaigns

- Strong proficiency with:

- Adobe Photoshop

- Adobe Illustrator

- Adobe InDesign

- and/or Canva

- Strong understanding of:

- Conversion-focused design

- Visual hierarchy

- CTA placement

- Typography

- Layout

- Advertising creative principles

- Experience designing multiple creative variations for testing.

- Understanding of designing for cold audiences.

- Experience using AI tools within creative workflows.

- Ability to work from marketing briefs, messaging, and campaign strategy.

- Strong attention to detail and brand consistency.

- Ability to manage multiple projects and deadlines.

- Strong written English communication.

- Availability during EST business hours.

Nice to Have

- Experience working directly with performance marketing or demand generation teams.

- B2B SaaS, technology, agency, or professional services experience.

- Understanding of performance metrics such as:

- CTR

- CPC

- Conversion Rate

- CPA

- Experience interpreting creative performance data.

- Motion graphics or basic animation capabilities.

- Experience with additional AI creative tools.

- Familiarity with project management platforms such as:

- ClickUp

- Asana

- Notion

- Experience building reusable creative templates and design systems.

What Makes You a Strong Fit
You:

- Design for performance, not just aesthetics .

- Understand how quickly an ad needs to communicate its message.

- Know how visual hierarchy influences attention and action.

- Understand B2B audiences and cold-traffic behavior.

- Think about the relationship between copy and design.

- Can translate ICP insights into visual concepts.

- Enjoy creating multiple variations and testing ideas.

- Don’t become overly attached to a creative when the performance data says otherwise.

- Use feedback and campaign results to improve future work.

- Can balance creativity with speed and production volume.

- Use AI tools intelligently to accelerate your workflow.

- Stay organized while managing multiple campaigns simultaneously.

What a Typical Day Looks Like
Your day may include:

- Reviewing campaign briefs, ICP insights, and messaging.

- Developing concepts for upcoming B2B campaigns.

- Designing LinkedIn, Meta, and Google Display ads.

- Creating multiple variations of headlines, layouts, and CTAs.

- Collaborating with marketing teams on creative direction.

- Reviewing performance feedback from existing campaigns.

- Iterating on winning creative concepts.

- Reworking underperforming creative approaches.

- Using AI tools to accelerate ideation and experimentation.

- Resizing and adapting creatives across advertising platforms.

- Preparing final assets for campaign launches.

- Organizing templates, source files, and asset libraries.

In short: you turn B2B messaging and campaign strategy into performance-focused creative designed to generate attention, clicks, and conversions.
Key Metrics for Success (KPIs)

- Creative-driven improvement in CTR.

- Conversion performance of advertising creatives.

- Performance of A/B-tested creative variations.

- Speed and volume of creative production.

- Quality and consistency of campaign assets.

- Ability to identify and iterate on winning creative concepts.

- On-time delivery of campaign assets.

- Alignment between creative execution and campaign objectives.

Why This Role Stands Out

- Direct impact on paid marketing performance and revenue.

- Creative ownership across LinkedIn, Meta, and Google campaigns.

- Work closely with growth and demand generation teams.

- Opportunity to see how your designs perform using real campaign data.

- Continuous creative testing and experimentation.

- AI-integrated design environment.

- High ownership with room to influence creative strategy.

- Opportunity to grow into:

- Senior Performance Designer

- Creative Strategist

- Performance Creative Lead

- Associate Creative Director

Interview Process

- Initial Application Review

- Spark Hire Intro Video

- Portfolio & Creative Review with Pavago Recruiter

- Client Interview

- Final Interview

- Offer & Onboarding

Apply Now

If you have experience designing B2B performance ads for LinkedIn, Meta, or Google and understand how to combine visual design, buyer psychology, messaging, and performance data , we’d love to hear from you.

This role is ideal for a designer who wants their work to do more than look good — it should capture attention, communicate value, and drive measurable action.

Originally posted on Himalayas