B2B Graphic Designer
B2B Graphic Designer (Performance Ads – LinkedIn, Meta & Google) – Remote | EST
Position Type: Full-Time, Independent Contractor
Location: Remote
Working Hours: U.S. Eastern Time (EST)
About the Role
At Pavago , one of our clients is hiring a B2B Graphic Designer to create high-performing static advertising creatives for cold B2B audiences across LinkedIn Ads, Meta Ads, and Google Display .
This is not a brand-design-only role. Your work will be directly connected to campaign performance, clicks, engagement, and conversions .
You’ll take campaign messaging, Ideal Customer Profile (ICP) insights, offers, and growth strategies and translate them into clear, compelling creatives designed to capture attention and drive action.
We’re looking for a designer who understands that successful performance creative combines strong visual design, messaging hierarchy, buyer psychology, and continuous testing .
If you design with performance in mind and enjoy using campaign data to make your next creative better than the last, this role is a strong fit.
What You’ll Own
Performance Ad Creative Design
Create conversion-focused static advertising creatives for:
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Google Display Network
You’ll:
- Translate campaign messaging into clear, scroll-stopping visuals.
- Design creatives specifically for cold B2B audiences.
- Develop multiple creative concepts and variations for testing.
- Experiment with different headlines, layouts, imagery, and CTAs.
- Adapt designs across platform-specific dimensions and placements.
- Maintain visual clarity across desktop and mobile environments.
- Ensure every creative communicates the core message quickly and effectively.
B2B Creative Strategy
Turn campaign strategy and ICP insights into effective visual concepts.
You’ll consider:
- Target audience
- Buyer pain points
- Value propositions
- Funnel stage
- Campaign objective
- Offer positioning
- Messaging hierarchy
- CTA placement
Rather than simply receiving a brief and producing a graphic, you’ll contribute ideas about how the message should be presented visually to maximize performance .
Creative Testing & Iteration
Support a structured creative testing process.
You’ll:
- Develop multiple variations of winning concepts.
- Create alternative headlines, layouts, CTAs, and visual approaches.
- Support A/B and multivariate creative testing.
- Review performance feedback from marketing teams.
- Identify patterns across winning and underperforming creatives.
- Iterate based on actual campaign results.
- Help establish repeatable creative frameworks based on what works.
The goal is not simply to produce more designs — it is to continuously improve creative performance .
LinkedIn, Meta & Google Creative Optimization
Understand how creative requirements differ across advertising platforms.
Create platform-ready assets for:
LinkedIn
- Sponsored content
- Single-image ads
- B2B lead generation campaigns
- Thought-leadership and demand generation campaigns
Meta
- Facebook and Instagram feed ads
- Lead generation creatives
- Retargeting campaigns
- Prospecting campaigns
- Responsive Display campaigns
- Display banners
- Retargeting creatives
- Multiple required dimensions and formats
Ensure creative remains visually consistent while being optimized for each platform and placement.
Collaboration with Marketing & Growth Teams
Work closely with:
- Performance marketers
- Demand generation teams
- Growth marketers
- Copywriters
- Marketing leadership
You’ll:
- Review campaign briefs and messaging frameworks.
- Understand campaign goals before beginning design.
- Translate copy and positioning into effective visuals.
- Contribute creative concepts during campaign planning.
- Incorporate performance feedback into future designs.
- Maintain alignment between messaging, design, and funnel objectives.
Scalable Creative Production
B