B2B Digital Marketing & HubSpot Specialist (023-1253)
Looking for Philippines-based candidates
Job Role: B2B Digital Marketing & Hubspot Specialist
Compensation range: $1,600 AUD - $2,500 AUD / Monthly
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St , we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: We operate within the industrial manufacturing and workplace solutions industry, designing and delivering durable products and infrastructure that support safer, more efficient, and better-organised worksites. Our solutions are developed for demanding environments where reliability, safety, and performance are essential.
Role Overview: The B2B Digital Marketing & HubSpot Specialist is responsible for the day-to-day execution and continuous improvement of our organic B2B social media, WordPress websites and HubSpot Marketing Hub. The role creates and publishes professional content, maintains accurate and conversion-focused website content, builds and manages marketing campaigns and automation, and supports the generation, nurturing and handover of qualified leads.
The role works closely with the Marketing Manager, Digital Marketing Specialist, Graphic Designer, sales teams and operational stakeholders in Australia. The successful candidate is expected to work independently within approved plans, brand standards, processes and decision rights, while escalating technical, commercial, customer-sensitive and reputation-sensitive matters.
Key Responsibilities:
WordPress Website Management
- Own routine content administration across our WordPress websites.
- Create, update and publish approved product and service pages, landing pages, blog articles, case studies, news items, team profiles, forms, calls to action, menus, downloads and other website content.
- Use approved WordPress page builders, templates and plugins confidently, applying basic HTML and CSS where appropriate.
- Apply on-page SEO requirements including page titles, meta descriptions, headings, internal links, image alt text, URL structure and content formatting in line with the agreed SEO direction.
- Optimise images and other web assets for quality, accessibility and page performance.
- Conduct pre- and post-publication quality assurance across desktop and mobile, including links, forms, downloads, layout, spelling and lead routing.
- Connect and maintain WordPress forms and landing pages with HubSpot, and verify that submissions, notifications and campaign attribution function correctly.
- Maintain a website change log and promptly identify, document and escalate hosting, security, custom development, integration or complex plugin issues to the Digital Marketing Specialist or external provider. Monitor website accuracy and identify outdated, missing or underperforming content for improvement.
B2B Social Media & Content
- Develop and maintain monthly organic social media calendars, aligned with approved marketing plans and campaign priorities.
- Research relevant industry topics, customer challenges, project applications, competitor activity and market developments to identify useful B2B content opportunities.
- Draft, edit, schedule and publish high-quality organic content across LinkedIn, Facebook, Instagram and other approved channels, with LinkedIn as the primary B2B platform.
- Repurpose product information, project updates, case studies, blog articles, photography, video and sales materials into channel-appropriate social content.
- Prepare clear creative briefs and coordinate required social media assets with the Graphic Designe