Amazon PPC Specialist

Amazon PPC Specialist
Job Type: Remote - Full Time

Working Hours: Monday-Friday (9AM-6PM EST)
Essential Duties and Responsibilities:
- Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.

Duties will include:
Advertising & PPC Management

- Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.

- Monitor daily spend, keyword performance, and adjust bids strategically

- Identify high-impact opportunities for scaling and budget reallocation.

Listing Optimization

- Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.

- Collaborate with the design team to keep listings fresh.

- Ensure product listings reflect accurate information, compliance, and updated assets.

- Monitor and resolve any ASIN suppression and blocks.

Pricing & Profitability

- Review competitor pricing and adjust based on market trends and profit margin targets.

- Track profitability per ASIN, ensuring ad spend and costs align with target margins.

- Suggest price testing or promotions based on data-driven insights.

Performance & Growth

- Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).

- Identify underperforming ASINs and develop improvement plans.

- Report key findings to leadership and propose growth strategies.

Originally posted on Himalayas