AI Creative Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an AI Creative Marketing Manager based in Mexico.

As an AI Creative Marketing Manager, you will lead the development of AI-powered creative marketing initiatives across multiple premium consumer brands.
You will combine creative thinking with emerging generative AI technologies to produce engaging content efficiently and at scale.
The role spans digital advertising, social media, email, websites, product launches, and broader brand campaigns.
You will work closely with Marketing, Creative, E-Commerce, and Product teams to embed AI into creative workflows and campaign execution.
Your work will help improve content quality, customer engagement, campaign performance, and operational efficiency.
You will also establish prompts, workflows, and brand standards that ensure AI-generated content remains consistent and on-brand.
This is an opportunity to shape how AI is used within a fast-paced e-commerce marketing environment while helping teams adopt new creative technologies.

Accountabilities
- AI Creative Strategy: Lead the AI creative marketing strategy and identify opportunities to integrate generative AI into content development and campaign execution.

- AI Tools & Workflows: Research, evaluate, and implement AI tools and workflows that improve creative production, marketing efficiency, and campaign performance.

- Content Creation: Create and oversee AI-generated creative assets for digital advertising, social media, email marketing, websites, product launches, and brand campaigns.

- Creative Collaboration: Partner with designers, copywriters, photographers, videographers, and marketing specialists to develop high-quality creative assets using generative AI.

- Brand Standards: Develop prompts, creative processes, and guidelines that maintain brand consistency and a premium customer experience across AI-generated content.

- Customer Engagement: Collaborate with internal teams to develop innovative AI-driven initiatives that strengthen customer engagement and marketing impact.

- Performance Optimization: Monitor campaign and creative performance, analyze relevant data, and use insights to optimize assets and marketing strategies.

- AI Innovation: Stay informed about emerging AI technologies, creative trends, and best practices while identifying opportunities for continuous improvement.

- Team Enablement: Train and support internal teams in the effective use of AI tools, creative workflows, prompting techniques, and best practices.

Requirements:

- Professional Experience: 5+ years of experience in creative marketing, digital marketing, brand marketing, or a related discipline, ideally within a fast-paced e-commerce environment.

- Generative AI Expertise: Demonstrated hands-on experience using generative AI tools for marketing and creative production, such as ChatGPT, Midjourney, Runway, Adobe Firefly, Veo, Kling, Canva AI, or comparable platforms.

- Digital Marketing Knowledge: Strong understanding of digital marketing, paid media, email marketing, social media, content strategy, and creative campaign development.

- Creative Project Leadership: Experience leading creative projects and coordinating work across multiple functions and stakeholders.

- Analytical Mindset: Ability to assess campaign performance, interpret data, and use insights to improve creative output and marketing effectiveness.

- Communication: Excellent written and verbal communication skills, with the ability to explain creative and technical concepts clearly.

- Project Management: Strong organizational and project management capabilities, with the ability to manage multiple initiatives in a fast-moving environment.

- Creative Technology: Familiarity with Adobe Creative Suite, Figma, video editing tools, motion graphics, or similar creative software is considered an asset.

- Innovation & Adaptability: Strong curiosity