Account Executive, Mid-Market (East Coast Territory)

The Mid-Market AE will sell our software to small and medium-sized businesses. They will source new customers through outbound efforts and by attending industry trade shows, and they will work on upselling existing clients. This role will support the East Coast, and we're looking for someone based out of Florida, Georgia, or North Carolina.

Responsibilities:
- Account Management : Own and manage a portfolio of accounts, including identifying growth opportunities, expanding existing customer ARR, and ensuring client success.

- Business Development : Conduct outbound calls and emails to generate new business, and proactively identify opportunities to close net new customers. Manage the full sales cycle from initial contact to close. 
- Sales skills : Conduct comprehensive discovery calls to understand prospect needs and pain points. Deliver compelling product demonstrations and presentations. 
- Sales Strategy : Collaborate with Sales Development Representatives (SDRs) and Marketing to follow up on leads for pest control, lawn care, and HVAC companies. 
- Trade Show Engagement : Attend relevant trade shows and industry events to network, generate leads, and build lasting relationships with potential customers. This will require travel around 2-4 times per quarter. 
- Consultative Selling : Provide consultative sales expertise to identify client needs and deliver tailored solutions that drive measurable value, from streamlining technician efficiency to improving customer retention.
- Pipeline Management : Maintain a robust pipeline of qualified prospects and forecast accurately using Applause's CRM tools. 
- Cross-functional Collaboration : Work closely with Customer Success, Product, and Marketing teams to ensure a seamless customer journey and maximize client satisfaction.