Account Based Marketing (ABM) Manager - Nordics

Job Requisition ID #

26WD100797 Account Based Marketing Manager – Nordics

We are looking for an experienced Account Based Marketing Manager – Nordics to help deepen Autodesk ’s relationships with strategic customers and accelerate growth across the region, with particular focus on Sweden, Norway, and Denmark.
The Opportunity:

As the Account Based Marketing Manager for the Nordics, you will develop and lead targeted marketing strategies for a defined portfolio of high-value accounts and account groups. Working closely with Sales and teams across Marketing, Customer Success, Operations, and the partner ecosystem, you will identify where account-based marketing can make the greatest commercial impact and translate customer intelligence into coordinated, relevant engagement.

This role goes beyond executing campaigns. You will connect account strategy, buying-group insight, customer needs, sales action, and marketing activation to create measurable pipeline and revenue outcomes. You will design personalised 1:1 and 1:Few ABM programmes, activate decision-makers and influencers across the customer journey, and use data and intent signals to determine the next best action.

The successful candidate will combine strategic thinking with practical execution. You will be comfortable moving between account planning, stakeholder collaboration, campaign development, performance analysis, and continuous optimisation in a fast-changing global organisation.
Key Responsibilities

- Partner with Nordic Sales leadership and account teams to identify and prioritise strategic accounts based on revenue potential, business priorities, customer fit, intent signals, and opportunity data.

- Co-create integrated account and account-group plans, including objectives, buying-group strategies, engagement journeys, messaging, campaign calendars, ownership, and next-best actions.

- Research priority accounts to understand their business drivers, transformation priorities, competitive environments, decision processes, and stakeholder relationships.

- Map buying groups, including decision-makers, influencers, practitioners, and executive stakeholders, and develop strategies to improve engagement and relationship coverage.

- Design and deliver personalised 1:1 and 1:few account-based marketing programmes across digital, content, events, executive engagement, sales outreach, SDR, customer, and partner channels.

- Adapt global go-to-market priorities, industry narratives, customer stories, and value propositions for Nordic audiences, account segments, personas, and opportunity stages.

- Use intent, engagement, product, opportunity, install-base, and relationship signals to trigger relevant plays and guide marketing and sales activity.

- Equip Sales teams with account intelligence, tailored messaging, campaign assets, conversation starters, and practical recommendations for account progression.

- Coordinate with Field Marketing to integrate regional events, executive programmes, and customer engagement moments into strategic account plans.

- Collaborate with Marketing Operations and Analytics on account segmentation, scoring, routing, dashboards, attribution, and performance reporting.

- Work with channel and alliance partners on co-marketing, co-sell engagement, ecosystem influence, and account penetration.

- Manage programmes and priorities independently while maintaining strong alignment across Nordic, EMEA, and global stakeholders.

- Measure and communicate performance against shared objectives, including account engagement, buying-group coverage, pipeline creation and influence, opportunity acceleration, conversion, expansion, and account-level revenue contribution.

- Run regular performance reviews with Sales and Marketing stakeholders, identify obstacles, capture insights, and continuously optimise account strategies and programmes.

Key Competencies

- Account-Based Marketing Expertise: Strong understanding of account selection, tiering,