Web Design Specialist (with Pardot experience)
The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.
Key Responsibilities
- Design digital materials including websites, landing pages, microsites, email campaigns, and social media assets.
- Create user-centered, conversion-focused UX/UI designs for responsive web and marketing experiences.
- Translate business goals, audience insights, and marketing objectives into intuitive and engaging digital solutions.
- Apply conceptual thinking and design strategy to develop creative concepts based on user needs, market research, and technical constraints.
- Present design concepts, rationale, and solutions clearly to stakeholders and secure buy-in when required.
- Collaborate with designers, copywriters, project managers, and front-end developers to deliver cohesive digital experiences.
- Work within CMS environments (WordPress preferred) to design and support digital implementations.
- Assist with front-end development for small projects when necessary and collaborate closely with development teams.
- Design and test HTML email campaigns to ensure deliverability and cross-client compatibility.
- Maintain consistent brand standards across all digital touchpoints and create supporting style guides or brand guidelines when needed.
- Apply responsive design and accessibility (ADA) best practices across digital experiences.
- Manage creative workflows including file organization, version control, and design approval processes.
- Meet with internal stakeholders to gather requirements, clarify project goals, and deliver creative solutions within agreed timelines.
- Stay informed on emerging UX/UI, web, and digital marketing trends and propose process improvements to enhance team efficiency and asset adoption.
- Provide guidance and creative input to team members to foster strong collaboration and high-quality outcomes.
- Design print materials as needed to support broader marketing initiatives.
Skills, Knowledge and Expertise
- WordPress
- Pardot (preferred; similar tools acceptable, but Pardot experience is ideal)
- Unbounce (or similar landing page tools)
- Figma
- Adobe Creative Suite (especially Photoshop and Illustrator)
- HTML, CSS, JavaScript
- Familiarity with Adobe Workfront is a plus
- Canva knowledge is optional but nice to have
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas