VP, Revenue Marketing

About the Role As the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and lead the product marketing team that carries it. This is a leadership role at the center of how we understand our market and how the market understands us. You will build the engine that turns customer signal into both sharper positioning and better products: the research motion, the feedback loop into Product, and the messaging standards that keep our story credible as we launch multiple products at once. You will lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying close enough to the work to shape the narrative yourself. You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, Customer Success, and RevOps. Enablement and field execution are owned within the broader marketing group; your focus is the narrative, the customer insight that fuels it, and the team that produces it. Responsibilities - Own accountability for pipeline and revenue KPIs — including segment-level performance (enterprise vs. mid-market) — across all sources of demand. - Design and maintain a performance measurement architecture covering funnel velocity, channel ROI, and pipe-to-spend / cost of acquisition, adjusting tactics and investment accordingly. - Forecast, measure, and report on the impact of demand generation activities on pipeline and bookings, keeping leadership aligned with clear, consistent metrics. - Champion AI-native marketing operations as this function's core differentiator — using AI/agentic workflows (Claude, automation) to reset how demand gen, ops, and BDR run, rather than layering automation onto the existing playbook. - Audit and scale the marketing tech stack — HubSpot, UserGems, etc — into a seamless engine that scales without proportional headcount. - Install an operating cadence of weekly performance reviews and monthly budget alignment to drive financial accountability. - Partner closely with Corporate Marketing and Product Marketing to translate positioning and narrative into executable, on-brand campaigns. - Lead the demand generation team, prioritizing high-impact execution over operational noise. - Shift field strategy from digital saturation toward high-value in-person engagement — executive dinners, regional events, user conferences — with enablement that empowers BDR to prospect with precision. - Guide the BDR organization, keeping cadences and messaging tightly synced with demand gen and field activity, with full accountability for pipeline generation targets. - Extend BDR scope to include post-sale/expansion support where it strengthens retention and cross-sell, ensuring cadences stay coordinated with Customer Experience rather than operating as a separate motion. - Partner with Customer Experience to build and scale post-sale campaign strategy — supporting expansion pipeline and gross retention — as this motion matures alongside net-new demand gen. Requirements - 10+ years of GTM leadership, featuring 5+ years driving revenue, demand, or field initiatives at scale, including 3+ years directly managing a BDR or sales development team. - Enterprise demand generation expertise is mandatory; additional exposure to mid-market segments is highly desirable. - Proven ability to architect measurement systems and operational infrastructure — funnel metrics, channel ROI, pipe-to-spend. - Expertise managing cross-functional teams and implementing a rigorous operational cadence across demand, ops, field, and sales development. - Track record integrating Claude or GPT-based workflows into marketing operations to streamline output and realize measurable efficiency gains. - Experienced in orchestrating high-value in-person experiences, regional programs, and integrated prospecting motions. - Deep understanding of B2B SaaS dynami