VP, Product Marketing
General information
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Job Title
VP, Product Marketing
Functional Area
Teammate - Information Technology
City
Remote
Work Location Type
Remote
State
Remote
Employment Type
Full-time (30+ hrs/week)/FULLTIME
Description & Requirements
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Position Description & Requirements
WHO WE ARE AND WHAT WE DO:
Radiology Partners , through its owned and affiliated practices, is a leading radiology practice in the U.S., serving hospitals and other healthcare facilities across the nation. As a physician-led and physician-owned practice, our mission is to transform radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in healthcare. Using a proven healthcare services model, Radiology Partners provides consistent, high-quality care to patients, while delivering enhanced value to the hospitals, clinics, imaging centers and referring physicians we serve.
VP, PRODUCT MARKETING - POSITION SUMMARY:
- Lead enterprise product positioning and messaging for RP’s technology portfolio, including AI-enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility.
- Develop and evolve product and solution narratives (including clinical, technology, and AI-enabled capabilities), translating features into buyer-relevant value propositions, proof points, and outcomes.
- Define and maintain product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that enable consistent interpretation and application across teams and channels.
- Build future-facing platform stories and go-to-market narratives that increase relevance, resonance, and adoption—positioning RP’s technology offerings as category leaders.
- Own go-to-market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs) and personas, use cases, packaging assumptions, and launch objectives.
- Establish launch governance and operating rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned to enterprise priorities and executed with speed, quality, and rigor.
- Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and use stakeholder feedback and performance results to drive continuous improvement.
- Oversee development of a sales enablement strategy and roadmap that equips Sales, Client, and partner-facing teams to articulate product value consistently and win in competitive cycles.
- Set clear enablement expectations and KPIs (e.g., content adoption, training completion, pipeline influence, win/loss insights); review results regularly, remove barriers, and ensure continuous optimization.
- Oversee sales enablement governance, including prioritization, content quality standards, and tool/channel strategy (e.g., playbooks, battlecards, FAQs, demo scripts), ensuring accuracy, compliance, and field usability.
- Lead customer and market insight efforts (voice of customer (VOC), buyer interviews, win/loss, usage and adoption signals) to sharpen go-to-market strategy and improve product-market fit.
- Partner with Product and Sales to develop competitive intelligence (landscape, differentiation, battlecards, objection handling) that improves sales effectiveness and informs roadmap priorities.
- Own analyst and category narrative inputs in partnership with Marketing & Communications; ensure consistent messages across PR, awareness, demand, and sales materials.
- Support pricing and packaging strategy by providing market context, value metrics, willingness-to-pay insights, and packaging recommendations; partner on tests and iteration as offerings evolv