VP of Communications
Our Story
TopDog Law is not your typical law firm. We're a nationally scaling personal injury firm built for impact and growth — owning the client experience end-to-end, from marketing and intake through litigation. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike.
Over the past three years, we've grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what's possible when strategy, speed, and execution align. Now we're applying that same discipline and innovation to firm operations, case management, and national scale — intentionally building the infrastructure, systems, and teams to grow without sacrificing quality, culture, or accountability.
We are a fully remote team that share trust, open communication, and a commitment to doing great work. If you love ownership, thrive in a fast-moving environment, and want to help build something exceptional, you'll feel right at home here.
The Opportunity
The VP of Communications owns TopDog's reputation in the legal space. The mandate is trust and authority. The audience is every stakeholder including potential clients: industry publications, trial attorney forums, plaintiff bar associations, legal media, mainstream business media, local media, state bar leadership, prospective attorney hires, B2B referral partners, and the broader legal community that decides whether TopDog is a serious firm.
The strategic center of this role is a reputational transition. TopDog is often perceived today as a marketing network. This VP drives the shift to a leading, powerful, client-obsessed law firm measured by every placement, byline, and narrative decision.
The role moves TopDog from a historically defensive communications posture to an offensive one. The VP builds and runs that offense, guided by a client-first thesis: a firm becomes trustworthy and credible when its leaders are respected voices, its operations are visibly built for clients, and its results prove the thesis works.
What You Will Own
Founder Platform — James Helm
- Build James into a named industry voice through published bylines in Law360, ABA Journal, Trial magazine, and comparable outlets. Drive podcast placement inside the plaintiff bar and beyond. Secure speaking positions at AAJ, state trial lawyer association conferences, and legal industry events. Develop the message framework James needs to speak comfortably about the firm's transition and business model in interview formats.
Earned Media Strategy & Execution
- Build and run the earned media program from a clean slate. Select and manage the appropriate mix of agency partners based on the strategy you build — a boutique legal PR firm, a national agency with local operations, or a combination. Success is not just clip volume; it's placements that shift how the plaintiff bar, legal press, and business media talk about TopDog.
Attorney Legitimization Program
- Own the firm-wide standards and support system for attorney public presence: LinkedIn standards and posting guidelines, local media guidelines, professional headshots, message coaching for new hires, tagging and cross-posting protocols, and content templates. When a new attorney joins and asks "who helps me post about my new role," the answer is this function.
Attorney Recruiting Communications
- Develop and place communications on Law.com and equivalent platforms, jurisdiction-targeted, to attract elite attorney talent and signal to the market that TopDog is building a serious in-house litigation practice. Own the messaging and placement strategy in partnership with recruiting.
Attorney Referral Communications
- Position TopDog to the plaintiff bar as a firm worth referring cases to. Execute placements in trial lawyer forums, industry publications, and targeted attorney-facing channels. Messaging emphasizes geograph