VP, Media
This is a remote role
Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
Who We're Looking For
If you thrive on building and developing media teams for scale, strengthening integrated media offerings, and bringing forward-thinking approaches to an evolving media landscape, this may be the role for you.
Marketbridge is seeking a Vice President, Media to lead and evolve our integrated media practice. This role will be responsible for shaping the vision and future direction of the practice, building the team and operating model needed to support continued growth, and ensuring our media capabilities remain innovative, differentiated, and responsive to changing client and market needs.
Working alongside senior leaders across strategy, client services, analytics, creative, and activation, the VP will develop a high-performing, globally connected media organization that delivers sophisticated brand-to-demand programs for enterprise B2B clients.
What You’ll Be Doing
The Vice President, Media will provide strategic and operational leadership across the media practice. You will establish the standards, tools, processes, talent model, and commercial approach required to support continued growth while maintaining a high level of quality across client engagements.
You will also serve as a senior media advisor on our most complex accounts and play an active role in new business, organizational planning, and the ongoing development of Marketbridge’s integrated media offering.
Key Responsibilities
Practice Leadership and Growth
- Define and lead the vision, methodology, and strategic direction of the integrated media practice
- Build the team, leadership structure, and delivery model required to scale the practice while continuing to evolve and strengthen Marketbridge’s media offering
- Develop a scalable global operating model, including offshore and distributed delivery capabilities, that supports growth without compromising strategic quality or client experience
- Establish consistent media standards, processes, tools, and governance across teams
- Identify opportunities to expand Marketbridge’s media capabilities and differentiate our offering in the market
- Contribute to agency growth through new business development, pitches, capability presentations, and solution design
Enterprise Media Strategy
- Provide senior strategic oversight across integrated media planning and activation for enterprise B2B clients
- Advise clients on media investment, channel strategy, measurement, organizational structure, and long-term transformation
- Ensure media strategies are connected to clients’ broader business, brand, demand generation, and revenue objectives
- Oversee the development of sophisticated cross-channel programs spanning programmatic, paid social, SEM, trade publications, traditional media, outdoor, and emerging channels
- Serve as the escalation point and senior strategic counsel for complex or high-profile client engagements
Scaling and Operational Excellence
- Design and implement scalable delivery models that improve quality, efficiency, consistency, and profitability
- Lead the continued development of offshore and distributed media capabilities, ensuring clear ownership, strong communication, and consistent quality standards
- Determine the appropriate balance of onshore, offshore, centralized, and client-dedicated resources
- Partner with operations and finance leaders to oversee pricing, staffing, utilization, resourcing, and margi