VP, Marketing

About Pavilion

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations – equal parts therapy, strategy, and camaraderie – sparked a global community of GTM professionals united by shared learning and support.

Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership.
The Opportunity

We're seeking a Vice President of Marketing to lead Pavilion 's next era of growth—defining how we attract, engage, and retain members across their full journey.

This is a high-impact leadership role for a strategist with expertise in today’s growth marketing tactics, who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. Demand generation expertise is central to this role: you should be someone who has personally built and run acquisition programs, not just directed them through partners. You should also be fluent in building AI-driven tools and workflows — able to speak concretely about agents or automations you've built and the measurable impact they had on a marketing team's output.
Core Responsibilities
Growth Oversight (≈30%)

- Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies.

- Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it.

- Maintain ROI discipline and brand alignment across acquisition programs.

- Test and evaluate new channels to reach GTM professionals globally.

AI-Driven Enablement

- Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring.

- Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.).

- Stay ahead of emerging AI technologies and embed them into team workflows.

Member Lifecycle Marketing

- Create programs that drive activation, engagement, and renewal.

- Partner with Sales & Success on onboarding, nurture, and milestone communications.

- Develop referral and win-back campaigns that turn satisfied members into advocates.

Brand & Communications

- Lead Pavilion 's brand presence across web, social, events, and content.

- Oversee thought leadership, PR, and storytelling that elevate Pavilion 's reputation and member value.

- Collaborate with Education and Community teams to highlight member success and insights.

Strategy & Leadership

- Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.

- Translate Pavilion 's mission into clear messaging across every touchpoint—from awareness through renewal.

- Partner with leadership to evolve brand architecture and positioning.

- Define and measure success across acquisition, retention, and member satisfaction.

- Lead a small, high-performing team (3–4 people).

- Foster collaboration, accountability, and creative excellence.

- Establish key marketing KPIs, dashboards, and optimization frameworks.

Required Skills & Experience

- 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models.

- Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies.

- Proven success in integrated brand and lifecycle marketing.

- Experience managing agencies or contractors for acquisition programs.

- Hands-on experience building AI agents or AI-driven workflows for marketing use ca