Vice President, Product
Bridge is a data and media company operating at the intersection of identity, curation, and the programmatic ecosystem. We build the infrastructure and intelligence that help brands, agencies, and publishers transact smarter — connecting audiences to outcomes across every channel and format. Our products span data licensing, identity resolution, audience activation, and a growing curation business that positions Bridge at the forefront of how the open web trades.We move fast, think in systems, and build for what’s next. And we’re looking for a product leader who does the same. The Opportunity
The SVP, Product is seat-at-the-table role for a leader with a genuine point of view on where adtech and data products are heading — and the operational discipline to get Bridge there. The VP of Product will own and drive the product vision across Bridge ’s full portfolio: data, identity, media, and curation.You’ll define the roadmap, align Technology, Data, Marketing, and Sales around a cohesive product strategy, and translate complex market signals — from the post-cookie signal landscape to the rise of curation and supply-path optimization — into decisions that drive revenue, margin, and market share. You’ll build and lead a high-performing product team, and you’ll bring a credible, differentiated perspective on what the next generation of programmatic infrastructure should look like.
If you thrive at the convergence of data, identity, and media — and want to shape what that looks like at a company built for what comes next — this role is for you.
Key Responsibilities:
Product Strategy & Vision
- Own the product vision: Define and evangelize a multi-year product strategy across Bridge ’s data, media, and activation,businesses — one that is differentiated, commercially grounded, and built to scale.
- Lead activation strategy: Own Bridge 's audience creation, media activation and attribution roadmap — from data delivery and omni-channel campaign deployments through reporting and attribution — ensuring our activation business keeps pace alongside customer expectations, partner integrations, channel expansion, and evolving buyer workflows.
- Anticipate market shifts: Stay ahead of structural changes in the programmatic ecosystem — identity deprecation, data clean rooms, AI-driven targeting — and translate those signals into proactive product decisions.
- Build the narrative: Establish internal buy-in and alignment for the product vision across leadership, and represent Bridge ’s product perspective externally through thought leadership, industry events, and published POVs.
- Partner with the Curation Product Manager: Collaborate closely with the Curation Product leader to ensure curation initiatives stay aligned with Bridge 's broader product strategy, sharing market intelligence and cross-functional context while respecting their ownership of the curation roadmap.
Execution & Go-to-Market
- Drive the roadmap: Develop and manage the full product development lifecycle — from discovery through launch and long-term evolution — aligned with company objectives and cross-functional priorities.
- Scale activation infrastructure: Drive product decisions on audience onboarding, segment creation, and cross-channel delivery (social, CTV, programmatic, email) to ensure activation products remain competitive and drive growth.
- Enable commercial outcomes: Partner closely with Sales and Marketing to ensure products are built for how the market buys, with clear packaging, positioning, and go-to-market readiness built in from the start.
- Expand the portfolio: Identify and pursue opportunities to extend Bridge ’s product footprint beyond current offerings — through organic development, partnerships, or adjacencies informed by customer and market intelligence.
- Measure what matters: Define success metrics for every product surface and hold the team accountable to outcomes: revenue growth, adoption, retention, margin, and market differentiati