Vice President of Pricing Strategy & Monetization
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Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness , your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Vice President of Pricing Strategy & Monetization
Role Overview
The Vice President of Pricing Strategy & Monetization owns and drives the company’s pricing and packaging strategies to accelerate revenue growth, expand margins, improve customer retention, and strengthen competitive positioning. This role combines strategic vision with hands-on execution, partnering closely with Sales, Finance, Product, Marketing, and Revenue Operations to design pricing models, optimize discounting practices, and ensure pricing is tightly connected to ABC’s overall go-to-market strategy.
The ideal candidate brings deep analytical capabilities, strategic thinking, and the cross-functional leadership presence required to positively influence and own outcomes across all regions, segments, and go-to-market motions. This person will have decision rights, executive presence, and the confidence to drive alignment across senior leaders and resolve conflicts when they arise.
Key Responsibilities
Pricing Strategy & Packaging
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Own pricing and packaging architecture across plans, bundles, add-ons, usage metrics, and segment-specific offers.
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Design pricing models (subscription, usage-based, tiered, value-based, etc.) that support company growth objectives across product-led and sales-led motions.
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Conduct pricing analyses to identify revenue optimization opportunities and margin improvements.
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Evaluate competitive pricing, market trends, and customer willingness-to-pay.
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Develop pricing strategies that account for global markets, currencies, and regional dynamics, ensuring consistency while allowing for localized optimization.
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Design and optimize pricing models that incorporate payments, transaction fees, and monetization of payment flows (e.g., take rates, interchange, processing fees).
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Lead end-to-end pricing for existing customers and new product launches, from architecting packaging and tier logic to setting price points that drive retention, growth, and margin targets, ensuring new offerings integrate cleanly with existing bundles and tiering structures.
Revenue Growth & Profitability
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Partner with Sales leadership to establish pricing guardrails, discounting frameworks, and deal approval processes.
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Own implementation of final tiered approval authority matrix on discounting for individual deals, ensuring pricing discipline while supporting sales velocity.
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Monitor pricing performance and drive initiatives to improve ARR, deal size, and profitability.
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Drive monetization strategies that optimize end-to-end revenue, including payments-related revenue streams, while balancing customer experience and conversion.
AI & Advanced Analytics
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Apply AI-driven analytics and predictive modeling to optimize pricing strategies for existing and new customers, forecast revenue impact, and identify pricing opportunities across customer segments.
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Use machine learning and advanced data insights to analyze customer behavior, price elasticity, and market dynamics to inform pricing decisions.
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Partner with Data and Tec